I'm Nicolas Palazzi, started PM Spirits, a Brooklyn-based company committed to importing and wholesaling artisanal spirits. With over 12 years in the business, I've dedicated myself to bringing the craftsmanship of truly exceptional spirits from Europe and beyond to the discerning American market.What makes PM Spirits unique is not just our carefully curated portfolio, but also our commitment to the values of quality, transparency, and authenticity. The phrase "real talk, no bull-shit" is more than just a tagline—it’s my personal and professional ethos, and it’s intricately woven into every facet of the business.My role extends beyond that of a conventional entrepreneur. I engage in joint projects with distillers to bring exclusive, one-of-a-kind spirits to the market. I’m also actively involved in creating PM Spirits' own brands, ensuring that they too stand up to the highest standards of craftsmanship and quality.I pride myself on having hands-on experience in every aspect of the artisanal spirits game. From working closely with suppliers and distillers to help craft the messaging, to being deeply involved in packaging and brand design, I oversee every step of the process. My comprehensive understanding of the U.S. market dynamics enables me to successfully navigate the challenges of brand building and consumer education. Unlike many marketers who are removed from the actual sales process, I am deeply involved in sales, ensuring that the values we stand for are communicated directly to those who matter most—our customers.Staying true to our founding principles has been a cornerstone of our success. This consistent focus has not only built a loyal customer base but also carved out a unique niche for PM Spirits in a fiercely competitive US market.My mission isn't just to sell spirits, but to bring an unmatched level of artisanal craftsmanship into the US market.