Nicolas Paray

Nicolas Paray Email and Phone Number

Export Commercial Director - Latin America and Caribbean @ Varela Hermanos
Panama
Nicolas Paray's Location
Panama City, Panamá, Panama, Panama
Nicolas Paray's Contact Details

Nicolas Paray personal email

About Nicolas Paray

Expert in the luxury and consumer packaged goods industries, specializing in international trade and distribution. With a strong track record of expanding market share, outperforming competition and increasing sales performances in contracting economies, my expertise covers brand visibility while pioneering new openings across retail sectors. Multicultural team player with expertise spanning North America, Latin America and Caribbean markets. With a strong proficiency in market expansion, launching new brands and commercial management across multi-brand retail spaces, I have contributed to international success for top-tier companies. Passionate about exercise, travel, wellbeing, and soft-skill improvement in large teams. Fluent in English, Spanish and French. Citizen of USA, France and Panama.

Nicolas Paray's Current Company Details
Varela Hermanos

Varela Hermanos

View
Export Commercial Director - Latin America and Caribbean
Panama
Employees:
109
Nicolas Paray Work Experience Details
  • Varela Hermanos
    Export Commercial Director - Latin America And Caribbean
    Varela Hermanos
    Panama
  • Varela Hermanos
    Export Commercial Director - Latin America & Caribbean
    Varela Hermanos Jul 2021 - Present
    Panamá, Panama
    Heading the analysis and crafting of a five-year global expansion plan with direct responsibility for the implementation and execution in the Latin American & Caribbean regions grossing $11.5M, including full P&L management of company brands portfolio.• Visiting distributor accounts to participate and support biddings with local Key Accounts encompassing all sales channels, notably large wholesale accounts such as Walmart, national super market chains, category specific retail stores and… Show more Heading the analysis and crafting of a five-year global expansion plan with direct responsibility for the implementation and execution in the Latin American & Caribbean regions grossing $11.5M, including full P&L management of company brands portfolio.• Visiting distributor accounts to participate and support biddings with local Key Accounts encompassing all sales channels, notably large wholesale accounts such as Walmart, national super market chains, category specific retail stores and midrange & prestige department store chains.• Tailoring and implementing a 360-degree cost effective direct-to-consumer marketing campaign, both off and online, to increase brand awareness and loyalty on a national, regional and global scale.• Collaborating with brand managers in the design and implementation of country-specific events & activities, geared towards displaying product savoir faire while also creating unique experiences involving all sales channels.• Creating a universal monthly reporting system applied to current distribution network in order to consolidate results, quickly identify opportunities, anticipate threats, and deliver customized inventory management. Show less
  • Sublime Overseas Corp.
    Commercial Director
    Sublime Overseas Corp. Jan 2015 - Dec 2019
    Panama City, Panama
    Sublime Overseas is a company dedicated to the import, distribution and market positioning of luxury watches, fragrances & jewelry from recognized brands and new players in search of expanding their presence in the market.Key Responsibilities & Achievements: • Manage a team of five, including sales, marketing and finance, in local office while also owning hiring, training and reporting process of fifty-three brand ambassadors and beauty advisors in the region to support sales… Show more Sublime Overseas is a company dedicated to the import, distribution and market positioning of luxury watches, fragrances & jewelry from recognized brands and new players in search of expanding their presence in the market.Key Responsibilities & Achievements: • Manage a team of five, including sales, marketing and finance, in local office while also owning hiring, training and reporting process of fifty-three brand ambassadors and beauty advisors in the region to support sales and promote the brand within stores on a local level. • Develop and sharpen aggressive forecasts and sales strategies for Central and South American local markets and DutyFree operators, totaling 38 distributor accounts, representing $5.3M dollars in annual turnover for watch and fragrance portfolio of four brands: Victorinox Swiss Army fragrance and watches, Wenger watches, Oris watches, and Bering watches & jewelry. • Initiated and developed B2B and B2C sales campaigns, in conjunction with distributors, to increase profit opportunities through non-traditional channels complementing traditional channel sales. • Introduced Wenger brand in the regional travel retail sector with our biggest regional partner Dufry in airport shops in Carrasco airport arrivals and departures, including two personalized show cases, increasing yearly local turnover by 58%. • Achieved 21% increase of personalization’s including backwalls, gondolas, counters, and harmonized the cost negotiation, fabrication, delivery and punctual implementation of in-store furniture combined for watch and fragrance segments. • Fine-tuned each distributor inventories by increasing depth of best-seller stock resulting in an uptick in frequency of orders, greatly diminishing local stock ruptures, as well as a sales gain of 13% per order received. Show less
  • Sublime Overseas Corp.
    Regional Sales Manager
    Sublime Overseas Corp. Jan 2013 - Dec 2014
    Panama City, Panamá, Panama
    Key Responsibilities & Achievements: • Drive solution-based selling and account management of watch brands totaling $2.3M revenue by analyzing, identifying, and detailing monthly reports per client to provide a visible road map for the implementation of defined strategies including marketing advertisement and promotion investment of $300K.• Execute brand vision and guidelines to maximize current operations while projecting demand in the region to future prospects with the intent… Show more Key Responsibilities & Achievements: • Drive solution-based selling and account management of watch brands totaling $2.3M revenue by analyzing, identifying, and detailing monthly reports per client to provide a visible road map for the implementation of defined strategies including marketing advertisement and promotion investment of $300K.• Execute brand vision and guidelines to maximize current operations while projecting demand in the region to future prospects with the intent to expand distribution and maximize brand visibility.• Frequent travels to foster clients on a one-on-one basis which create positive results by setting motivating and attainable sales goals, creating challenging but realistic yearly forecasts and implementing them through proven sales and marketing plans.• Organized and executed tailored trainings along with in-depth product courses on a local level in order to educate and motivate over five hundred in-store sales representatives in groups ranging from forty participants to ninety participants.• Streamlined the creation of a unified and detailed monthly reporting template in order to quickly identify best sellers and underperforming SKUs as well as provide regional product feedback for future consideration and betterment to brands. Show less
  • Cartier
    Area Sales Executive- Caribbean
    Cartier May 2011 - Oct 2012
    Miami, Florida, United States
    Cartier is one of the main French watch and jewelry manufacturers and distributors, belonging to the Swiss group Richemont. Key Responsibilities & Achievements: • Responsible for $4.5M turnover covering the Caribbean territory for fragrance and eyewear products, encompassing 26 retailer accounts.• Initiated, solidified, and cultivated new business by creating new channel of distribution through negotiations with Cruise Ships and their suppliers, producing an increase of… Show more Cartier is one of the main French watch and jewelry manufacturers and distributors, belonging to the Swiss group Richemont. Key Responsibilities & Achievements: • Responsible for $4.5M turnover covering the Caribbean territory for fragrance and eyewear products, encompassing 26 retailer accounts.• Initiated, solidified, and cultivated new business by creating new channel of distribution through negotiations with Cruise Ships and their suppliers, producing an increase of the brand's Caribbean market share by 8%. Partnered with the distributor by physically boarding week-long Princess cruise line sailings and promoting brand in-store while at seawhile using port time to meet with Caribbean customers.• Monitored market tendencies and increased sales opportunities based on brand prestige and implementing creative and motivational sales techniques resulting in positive sales trends.• Developed the region by partnering with well-established retailers and providing an additional wealth of strategic ideas in order to distinguish the brand from the competition and create heightened sales opportunities by applying various creative sales incentives. Show less
  • Cma Cgm
    Trade Manager
    Cma Cgm Nov 2009 - Apr 2011
    Miami, Florida, United States
    CMA CGM is a French container shipping company. It is the world's third-largest container transport company, operating 200 maritime routes between 400 ports in 150 countries. • Responsible for managing and leading a team accountable for all US East Coast and Gulf container exports on three distinct shipping routes (CAGEMA, PEX2, Black Pearl) interconnected through company owned global network. • Provided trade strategies to support sales representatives by participating in… Show more CMA CGM is a French container shipping company. It is the world's third-largest container transport company, operating 200 maritime routes between 400 ports in 150 countries. • Responsible for managing and leading a team accountable for all US East Coast and Gulf container exports on three distinct shipping routes (CAGEMA, PEX2, Black Pearl) interconnected through company owned global network. • Provided trade strategies to support sales representatives by participating in on-site or digital meetings for multi-million-dollar tenders (Pepsi, GM, Goodyear, Nestle, Whirlpool) complimenting sales pipeline and exceeding trade needs. • Reduced loss of revenue from sailings with empty containers by finding demand and implementing pricing for scrap metal to absorb operational costs in the repositioning of containers as well as increasing net revenue from round-trip sailing. • Teamed with the regional supervisor in analyzing demand and operational costs for the creation of a new shipping route servicing the exports for the US East Coast with connection to the west coast of south America.• Pioneered and enforced a document guideline which included the pricing procedures and restrictions to consider regarding Out of Gauge cargo such as yachts, oversize vehicles/machines, or disassembled structures such as wind turbines. Show less
  • Cma Cgm
    Pricing Coordinator
    Cma Cgm May 2008 - Oct 2009
    Miami, Florida, United States
    • Defined global prices for all types of containers for their respective routes with the assistance of shipping software and analysis of capacity on weekly sailings.• Produced weekly reports for each service in order to plan and prioritize high revenue cargo and limiting loss revenue from regular weekly cargo.• Created a detailed brochure for the sales team to use during their meeting with the end customer which included pricing guidelines, visual maps of the shipping routes and… Show more • Defined global prices for all types of containers for their respective routes with the assistance of shipping software and analysis of capacity on weekly sailings.• Produced weekly reports for each service in order to plan and prioritize high revenue cargo and limiting loss revenue from regular weekly cargo.• Created a detailed brochure for the sales team to use during their meeting with the end customer which included pricing guidelines, visual maps of the shipping routes and transit times, as well as customer service-related information and implemented its use with the sales department. Show less

Nicolas Paray Skills

Trilingual Multilingual International Marketing International Sales International Trade International Business French International Logistics Logistics Luxury Goods Watches Export Negotiation Pricing Sales Management Retail Marketing Management Market Analysis Marketing Strategy Management Marketing

Nicolas Paray Education Details

Frequently Asked Questions about Nicolas Paray

What company does Nicolas Paray work for?

Nicolas Paray works for Varela Hermanos

What is Nicolas Paray's role at the current company?

Nicolas Paray's current role is Export Commercial Director - Latin America and Caribbean.

What is Nicolas Paray's email address?

Nicolas Paray's email address is ni****@****ier.com

What schools did Nicolas Paray attend?

Nicolas Paray attended University Of Central Florida.

What skills is Nicolas Paray known for?

Nicolas Paray has skills like Trilingual, Multilingual, International Marketing, International Sales, International Trade, International Business, French, International Logistics, Logistics, Luxury Goods, Watches, Export.

Not the Nicolas Paray you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.