Fondée à Montréal, MERCURE Conseil est une firme boutique de relations publiques spécialisée dans les affaires publiques, les communications d'entreprise, la recherche marketing et les relations avec les investisseurs. En plus de bureaux à Montréal, l'équipe de MERCURE Conseil est également présente à Québec. Discrète et loyale, l’équipe de MERCURE Conseil soutient des chefs de file dans la gestion d’enjeux stimulants et complexes. MERCURE Conseil propose un accompagnement dans toutes les… Show more Fondée à Montréal, MERCURE Conseil est une firme boutique de relations publiques spécialisée dans les affaires publiques, les communications d'entreprise, la recherche marketing et les relations avec les investisseurs. En plus de bureaux à Montréal, l'équipe de MERCURE Conseil est également présente à Québec. Discrète et loyale, l’équipe de MERCURE Conseil soutient des chefs de file dans la gestion d’enjeux stimulants et complexes. MERCURE Conseil propose un accompagnement dans toutes les étapes de votre démarche grâce à nos compétences tant en stratégie qu’en opérations sur le terrain. Show less

Overseeing corporate communications and external relations with governments, general, trade and social media, communities and stakeholdersKey Achievements:Restructured the Communication Department which resulted in a new service offering aligned on business needs and savingsManaged crisis (vessels groundings, employee demonstrations, public media inquiries related to official languages)Lead the development of a new correspondence management system to better manage… Show more Overseeing corporate communications and external relations with governments, general, trade and social media, communities and stakeholdersKey Achievements:Restructured the Communication Department which resulted in a new service offering aligned on business needs and savingsManaged crisis (vessels groundings, employee demonstrations, public media inquiries related to official languages)Lead the development of a new correspondence management system to better manage complaints, inquiries and questions from external stakeholders which helped improve the SLSMC’s reputation, restructured feedback provided to the Executive Leadership team on most significant cases in order to escalate more accurate issues-related information and initiate efficient collaborative problem solving procedures for long-term solutionsLead new discussions with influencers from the Federal and Ontario Provincial Government (administrations and Cabinets) on key infrastructure investment and regulation issues which contributed to :- The SLSMC obtaining 22,7 million to improve its infrastructures and develop more lands along the Welland Canal- Better representation at lobby days which resulted in the adoption of a new Ontario Marine Strategy in 2023 - The participation of key government officials to the first Green Shipping Corridor network organized by the Seaway to discuss environmental issues and opportunities to support Canada’s Net-Zero Emission Strategy by 2050, (alternative fuels, electrification, vessels’ transits)- Private meeting between SLSMC’s CEO and Minister of Transport to amend negotiation mandate to renew the organization’s long-term funding agreement Show less

2019–2020Brand and Business Strategy architecture and influence communications consultancyLeadership and communications, governance and government relations; brand vision and repositioning, governance issues; customer experience, employer brandingKey achievements:Generated new revenues by exploring new markets (coaching in PR and government relations) and signing new customers (ex. Bombardier and Hydro-Quebec)Lead 3 public consultations with more than 150… Show more 2019–2020Brand and Business Strategy architecture and influence communications consultancyLeadership and communications, governance and government relations; brand vision and repositioning, governance issues; customer experience, employer brandingKey achievements:Generated new revenues by exploring new markets (coaching in PR and government relations) and signing new customers (ex. Bombardier and Hydro-Quebec)Lead 3 public consultations with more than 150 participants, workshops, recommendations and a final report to streamline and modernize the economic vision for the East of Montreal which resulted in a new consensus between economic, community, environment and government stakeholders over objectives for land revitalization and infrastructure investment as well as initiating funding discussions between governments Coached Hydro-Quebec senior management (communication skills, change management, strategic positioning) which resulted in gains with the Board of DirectorsDesigned and deployed a communication strategy to increase engagement towards comprehensive measures put in place by the Economic department of the city of Montreal during the pandemic to support local businesses in the neighbourhoods. Local businesses were consulted with regards to upcoming funding opportunities, financial measures, data sharing, resource-sharing platform and support for re-opening Show less

Agricultural production, retail, oil and food processingLead a team of (3 directors and 10+ employees) in charge of corporate communications and government relations.Key Achievements:Restructured the team in 3 departments - Social Media, Corporate Communications and Government Relations which improved efficiency, support to internal teams and employee engagement.Increased communications to promote Sollio’s corporate social responsibility which resulted in more… Show more Agricultural production, retail, oil and food processingLead a team of (3 directors and 10+ employees) in charge of corporate communications and government relations.Key Achievements:Restructured the team in 3 departments - Social Media, Corporate Communications and Government Relations which improved efficiency, support to internal teams and employee engagement.Increased communications to promote Sollio’s corporate social responsibility which resulted in more social media posts, publication of an initial CSR report, a new donation and sponsorship policy as we well as established the preliminary steps for a new FoundationStreamlined governmental advocacy efforts on key agricultural issues (ex. avoid pesticides ban, recognition of the specificity of the cooperative business model for investments purposes) Increased the mobilization of main agricultural industry stakeholders by organizing a multi-party press conference to promote the interests of Canadian farmers during the last NAFTA negotiations which resulted in a strong public positioning from political, community and industry officials in favor of the supply chain management system and generated a balance of power with the negotiators (NAFTA) to ultimately maintain the system’s integrity in the new USMCA agreementDesigned and conducted a training program in corporate affairs with the SOCODEVI for the Vietnamese cooperative network which resulted in 5 training sessions and better empowerment for more than 30 local cooperatives as well as for government officials Show less

Design, manufacturing, sales and service for private, business and specialized aircraftLead a team in charge of strong and engaged corporate communications with general and trade press media, governments, shareholders, communities, customers, industry stakeholders, suppliers and employees. Key Achievements:Lead the communication strategy for the first flight of the Global 7000 business jet which resulted in more than 70 articles in general and trade press, over 100 posts… Show more Design, manufacturing, sales and service for private, business and specialized aircraftLead a team in charge of strong and engaged corporate communications with general and trade press media, governments, shareholders, communities, customers, industry stakeholders, suppliers and employees. Key Achievements:Lead the communication strategy for the first flight of the Global 7000 business jet which resulted in more than 70 articles in general and trade press, over 100 posts approx 10 interviews, presence of more than 1000 employees on site and many interactions with shareholders, investors, suppliers and governmentsCreated new partnerships with trade press collaborators to diversify customer experiences (Record flights between specific destinations in the USA, humanitarian flight to Puerto Rico following the passage of an hurricane which resulted in 3 in-depth\experiencial articles on Bombardier Business Jets’ performance and direct approaches with potential buyers. Designed and deployed a new monthly process to streamline internal communications in manufacturing sites which lead to a monthly standardized flow of operational and financial information to all employees, specific coaching in communication for management and increased levels of employee engagement. Lead various communication strategies: cultural transformation, workforce reduction, optimization of operations, collective bargaining, relations with suppliers, aircraft accidents)Maintained quality of material and financial communications related to quarterly call, presentations, press release, MD&A events with investors which lead to better reports from analystS Show less

Lead Issues management for manufacturing sites in Canada: Airport zoning, funding of aeronautics research and innovation, inquiries from residents (noise pollution, snow removal, etc.) which resulted in less complaints year over year. Facilitated discussions with Chinese authorities on new aircraft development which lead to memorandums of understanding for sharing of technology

In charge of organizational internal communications (annual strategic planning cycle and communications, KPI’s))Improved business relationships with suppliers in Morocco (Event with 40 local factories which resulted in a cultural rapprochement, understanding of the bidding process and signatures of contracts)Coaching in communication for the Vice President and General Manager and its leadership team which increased employee engagement towards the strategic manufacturing plan and… Show more In charge of organizational internal communications (annual strategic planning cycle and communications, KPI’s))Improved business relationships with suppliers in Morocco (Event with 40 local factories which resulted in a cultural rapprochement, understanding of the bidding process and signatures of contracts)Coaching in communication for the Vice President and General Manager and its leadership team which increased employee engagement towards the strategic manufacturing plan and objectives Show less

Led a team of collaborators to manage protocol for VIP delegations Contributed to events and press conferences (ex. launch of the construction of a new aircraft factory)

Managed the local political campaign of the leader of the opposition (Pointe-aux-Trembles) during the 2007 election – candidate electedDaily administration of the office and relations with constituents

Coordinated research, briefing notes and program review on labour/employabilityLiaised with governments and other stakeholders

Employee member of the Secretariat of the first YES Summit - Launching a decade-long campaign with the goal of working on youth employabilityMobilized civil society participants for and during the summit, structured and hosted capacity-building workshops