Lead designer and tripod design head for the Collaboration division. Led design strategy for new communication product offering: Procore Conversations. Partnered closely with product management and engineering to define our vision user experience for customers working together within Procore. Established processes for the design team for defining, tracking, and iterating on product work in an agile environment (Scrum). Led and mentored designers through the execution of major feature releases for our products.

Served as Senior CX Strategist leading experience design initiatives for both customers and agents within OJO. Led generative and evaluative research to validate new feed experience, increasing the number of properties viewed in the OJO app. Drove the implementation of new features and content types for the feed from conception to implementation. Facilitated 11-star design workshop for vision home buyer experience, leading team of C-Level executives through activities, discussions, and brainstorming.Evaluated agent onboarding experience and created an experience framework for OJO agent select network onboarding. Conducted competitive analysis to inform new product and service strategy. Led usability testing and design of new agent tool features to expand areas of service, thus increasing the number of home buyers OJO could serve. Created service blueprint for customer + concierge experience and collaborated with team leadership to implement communication cadence across email, text and call touchpoints.

Served as design lead and senior designer on various projects for a national equipment rental company in the US. Led team through mapping and synthesis activities, created design tasks and distributed amongst team members. Coached and mentored designers working on parallel work streams. Created implementation strategies to release major features on the client’s marketplace website. Designed and developed concepts into prototypes to illustrate functionality to stakeholders and development teams. Designed high fidelity screens and components while maintaining a design library. Created thorough design documentation to facilitate implementation. Collaborated closely with the client and team leadership on defining the roadmap for digital strategy.

Served as senior designer and design lead across projects for multiple clients in various industries around the world. Led and conducted user research to understand ecosystems and its users while coaching client team members on design research methodology and synthesis. Designed and facilitated large-scale design thinking workshops to generate new concepts and solutions. Designed and developed concepts into prototypes ranging from low to high-fidelity to validate with users, subject matter experts, and stakeholders. Led cross-disciplinary teams in product planning, story development, and story mapping exercises. Taught and coached junior client designers on design thinking and agile design methodology. Collaborated with product owners and tech leads on defining product roadmap. Presented findings and solutions to c-level audiences to evangelize design and disseminate its business value.

Served as a design lead in squad within the IBM Watson Conversation team. Planned and prioritized user stories with development and offering managers. Designed user experience flows, storyboards, flowcharts, and prototypes. Collaborated closely with visual designers on delivering high fidelity artifacts. Led and assisted in research sessions to validate user flows, assumptions and design artifacts with sponsor users. Communicated findings and design decisions to stakeholders and clients. Worked with the development team to discuss technical constraints and to ensure design specifications were properly implemented.Prior to becoming a UX lead, I led the visual design of Watson Discovery Advisor and played a key role in developing the user experience. I designed product style guidelines, high fidelity comps and design artifacts. I worked closely with our engineering team on the front-end development by providing both front-end code and markup.

Designed digital and print marketing materials for multiple Sandow publications and national brands. Led front-end design and assisted with development for rebranding and launching of Sandow websites. Conceptualized and created editorial layouts, identity and environmental graphics for various brands.

Designed and modernized sales portfolios and marketing materials. Created & managed social media accounts for various clients. Developed digital presentations, designed identity and logo packages.

Created Annual reports and adverts for various clients. Conducted photo research and retouching for in-house and client provided images. Sketched storyboard concepts for animated ads and mocked up presentation boards for clients.