At Preki, I have been in charge of everything related to Design, Art, Marketing, and Branding.One of my first projects shortly after joining Preki was to redesign the brand, which was much needed as we were getting ready to launch our app on various platforms.I worked closely with the growth team to acquire and retain users. I led all the content creation for the website and different social media channels. We also rebuilt the website from scratch to align with the maturity of our brand messaging. Additionally, I was involved in the conceptualization of various programs and plans at Preki. I successfully completed some training sessions and courses where I participated as a mentor.

Working at Polymath was my gateway to the world of startups, innovation, and entrepreneurship. Polymath Ventures is a company builder that develops ventures for the Latin American middle class.Some of the notable aspects of my work within the company included the rebranding of certain elements of the Polymath brand, the execution and conceptualization of marketing campaigns for areas such as human resources, website development, and support in social media work and strategy.I also had the opportunity to work with some ventures such as Autolab, where I managed many projects, particularly in social media, to build a community and establish a distinct social media communication tone, as well as campaigns and strategies. With Aflore, I had the chance to redesign their manual and brand identity, and provide support with campaigns and visits to various advisors. Nido, a living startup in Mexico City, underwent a complete rebranding process, and I also worked on redesigning their website and executing user acquisition campaigns.Lastly, I had the opportunity to work with ventures like Tani, Ropstar, Elenas, and Vincu, with whom I also developed several individual projects.

Working in the marketing team at KPMG, we developed dozens and dozens of deliverables, including static and audiovisual pieces, books, brochures, internal and external campaigns, business proposals, photographs, and even below-the-line (BTL) materials for certain events.Among the projects I led for execution and development, some notable ones include editorial work such as the sustainability book for fiscal year 18, the tax reform book, participation in the development and conceptualization of business proposals for the firm's key clients, and concept art for many internal communication campaigns.