Strategic Planner
Bogotá, Capital District, Colombia
Main Responsibilities:- Develop digital marketing strategies aimed at meeting the client's business objectives. - Analyze client briefs, collecting enough information to find the strategic paths that lead to achieving the stated objectives. - Carry out benchmarks and digital diagnoses to find opportunities in the different digital environments of brands and their consumers. - Supervise the correct execution of the strategies and tactics proposed in the different areas of the agency (design, development, content and media) - Work hand in hand with the creatives in the generation of tactical campaigns to encourage the interaction of brands with their consumers in accordance with the proposed strategies. - Present to clients all the strategies, proposals and research carried out.Most outstanding achievements:- We won the Universal Music digital marketing tender for the Andean countries (Colombia, Ecuador, Peru and Venezuela).- We won the digital marketing tender for Arroz Roa and Arroz Florhuila.- Carry out strategies with very good results for brands such as Universal Music, Arroz Roa, Arroz Florhuila, Zymil, Spring Step, Calmidol, Lactacyd, Luque Medina, Pepe Ganga, Unipanamericana, Lafam, Claro, BBVA, Doctor Solution, Body Brite, Tania, Paralife, Buscapina Fem, Lóreal (Kérastase, Biotherm, Khiel's), Universidad El Bosque, Vía Tego, Aruba, Álvaro Vélez, Legis (Minerva and Keepermate), among others.