I aspire to be the go-to person for audience tools, budget compliance, and up-to-date with the latest media trends with a weekly newsletter. I'm always seeking to always understand "why?" with a positive outlook. Data is my friend, and learning to parse insights from our performance media is vital to meeting our client goals. Managing timelines are the backbone of how we get organized, and trackers are there to project manage.My media experience started with Verizon's Yahoo properties like Yahoo Finance's social & programmatic campaigns that supported live-streamed "Bell to Bell" finance news coverage & the yearly Berkshire Hathaway Annual Shareholders Meeting as the tentpole moment. This integrated role exposed me to both sides of the house from strategic planning to trafficking tags, which built a solid foundation for my transition to the Verizon Business Group account. This is where I honed my skills in presenting client status trackers to the teams and facilitating updates across the enterprise & public sector lines of business campaigns. We ensured quarterly budgets met the optimal media mix to exceed the client's quality visit & site conversion goals. Some key moments were launching Verizon Frontline, Education, and Federal priorities reaching their distinct audiences across display, OLV, social, & search. As a Marketing Analytics graduate from Baruch College's Zicklin School of Business, a large component of my research studied elements of customer behavior, web analytics, and data mining. This inspired me to pursue data storytelling and insight prospecting using marketing technology.Working and attending university promoted my versatility in developing soft skills in fast-paced environments such as restaurants and human resource recruitment. It has also enabled critical thinking skills in assessing the importance of the client's experience.I was also a digital marketing apprentice & Captain for COOP to learn & teach SEO, SEM, and paid search. A lucrative career in digital marketing could make way for freelancing my skills in business development for small operations to build my brand while working with a marketing agency.