Nicolas Zurstrassen

Nicolas Zurstrassen Email and Phone Number

CMO and Exec Leadership - ex Nike and Google @ Belong
Nicolas Zurstrassen's Location
Moore Park, New South Wales, Australia, Australia
Nicolas Zurstrassen's Contact Details

Nicolas Zurstrassen work email

Nicolas Zurstrassen personal email

Nicolas Zurstrassen phone numbers

About Nicolas Zurstrassen

I've led marketing, digital transformation, ecommerce and innovation as a senior executive for brands including Google, Nike, InterContinental Hotels Group and Baozun. I've worked across APAC and China.My last role was Marketing Director APAC for Google Consumer apps where I led marketing across 17 markets in Asia for products including AI, Search, Wallets and Maps.Career highlights include:- leading Google Search and AI marketing across Asia- leading the launch and growth of Nike China’s ecommerce and digital marketing,- launching Nike Action Sports in China and growing it to a $100million dollar business,- the successful IPO of Baozun on the NASDAQ, - building and selling one of China's first digital agencies in the early 2000'sI've led teams of 100+ people, across multiple markets and managed budgets of 100 + million USD. I speak English, French and Mandarin at a business level, and hold an MBA from INSEAD.

Nicolas Zurstrassen's Current Company Details
Belong

Belong

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CMO and Exec Leadership - ex Nike and Google
Employees:
3
Nicolas Zurstrassen Work Experience Details
  • Belong
    Ceo And Founder
    Belong May 2018 - Present
    Sydney, Australia
    Belong helps foreign students "Live better. Study Better" by providing accommodation, services and community.
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  • Google
    Apac Marketing Director
    Google Oct 2019 - Jan 2023
    Singapore, Singapore
    I led Google's marketing across 17 APAC markets for Consumer Apps. This included their largest usage products including Search, AI, Maps, Assistant and Images.
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  • Re-Hub
    Partner
    Re-Hub Jan 2015 - Nov 2019
    Sydney And Shanghai
    Re-Hub works with brands, agencies and digital players in China to deliver innovation through cooperation with tech start-ups. We identify, validate and curate the most advanced tech start-ups (from China and abroad) helping our partners to better understand, attract and retain their customers. We do all the heavy-lifting so our partners drive innovation effortlessly while focusing on their competences
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  • Intercontinental Hotels Group (Ihg®)
    Head Of Innovations And Partnerships
    Intercontinental Hotels Group (Ihg®) 2016 - 2017
    Shanghai City, China
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  • Baozun Ecommerce
    Svp, Ecommerce Digital Marketing Services
    Baozun Ecommerce 2014 - 2016
    Shanghai City, China
    Baozun is China’s largest providers of ecommerce solutions for brands. Invested by Alibaba and Softbank it listed on NASDAQ in 2015. It provides a full range of services including: performance marketing, store management across brand and third party platforms, warehousing, logistics and consumer services.I served a variety of roles at Baozun including:- Member of the management team- Drove corporate communications and agency management for the IPO- Lead new business pitches and define ecommerce strategies for a variety of clients- Lead the NBA licensed business with a team of 22 launching and operating online stores across Tmall, Jindong and Wechat- Developing a digital marketing services operation for Baozun clients.
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  • Nike
    Digital General Manager (China)
    Nike 2011 - 2014
    Shanghai City, China
    Led over 30 people in the key digital functional teams across Owned e-Commerce, Digital Marketing, Digital Sports and Wholesale e-Commerce ensuring that they acted in an integrated manner to provide locally relevant, consumer solutions while staying closely aligned with our global vision.
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  • Nike
    Action Sports - General Manager
    Nike 2009 - 2011
    Launch and grow Nike’s Action sports business in China. Transformed the positioning from an outdoor brand where 80% of revenues was outerwear to a genuine Action brand focused on Skate, Surf and Snow. Responsible for Sales, Merchandising and Marketing for the category.
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  • Nike
    Digital Director
    Nike 2007 - 2009
    Nike China’s first digital director, reporting to the Marketing DIrector. Built the digital team and drove innovative, long-term partnerships with China’s leading platforms including Sina, QQ and Baidu.
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  • Nurun China Interactive
    Director Of Strategy, Asia Pacific
    Nurun China Interactive 2005 - 2007
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  • Xm Asia-Pacific (A Wpp Company)
    Business Director
    Xm Asia-Pacific (A Wpp Company) 2003 - 2005
  • China Interactive (Nurun)
    Director Of Client Services, Founding Member
    China Interactive (Nurun) 1999 - 2002
    Shanghai, China
    Back when there were only 3 million people online in China I helped a friend first start an English language website (there were only 20,000 foreigners in China then) and then quickly transform it into one of China’s first digital agencies (we had to buy food and pay rent somehow)
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Nicolas Zurstrassen Skills

E Commerce Digital Marketing Integrated Marketing Digital Strategy Social Media Management Marketing Strategy Strategy Mobile Marketing Social Media Marketing Business Strategy Marketing Sponsorship Online Advertising Marketing Communications Retail Crm Online Marketing Cross Functional Team Leadership Marketing Research Leadership Greater China Asia Pacific General Manager Competitive Analysis Creative Strategy Brand Management Brand Development Shanghai Consumer Research Singapore Action Sports Chinese Youth Marketing Nike Asia Research Multi Channel Retail Websites Analytics Advertising Merchandising Marketing Management Market Research Customer Relationship Management

Nicolas Zurstrassen Education Details

Frequently Asked Questions about Nicolas Zurstrassen

What company does Nicolas Zurstrassen work for?

Nicolas Zurstrassen works for Belong

What is Nicolas Zurstrassen's role at the current company?

Nicolas Zurstrassen's current role is CMO and Exec Leadership - ex Nike and Google.

What is Nicolas Zurstrassen's email address?

Nicolas Zurstrassen's email address is ni****@****ail.com

What is Nicolas Zurstrassen's direct phone number?

Nicolas Zurstrassen's direct phone number is +614236*****

What schools did Nicolas Zurstrassen attend?

Nicolas Zurstrassen attended Insead, University Of Sydney.

What skills is Nicolas Zurstrassen known for?

Nicolas Zurstrassen has skills like E Commerce, Digital Marketing, Integrated Marketing, Digital Strategy, Social Media, Management, Marketing Strategy, Strategy, Mobile Marketing, Social Media Marketing, Business Strategy, Marketing.

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