Leading all global paid marketing efforts and user acquisition strategy. Setting up paid marketing clusters to reach VR headset owners through social, search, video, display and outdoor campaigns- High focus on performance analytics.- Part of management team.- Setup of global merchandise e-com.- Negotiation with medias.- Setup of tracking infrastructure for performance media optimization.

- Leading a team of 10+performance marketing specialists. SEM, SEO, Social, Analytics, Programmatic, YouTube.- Multiplied revenue in performance media investments.- Onboarding of existing media agency clients to invest in performance marketing.- Accounts: Apollo, Kronans Apotek, Plantagen, Swedbank, Enter Card, Preem, Försäkringskassan, Coop, No Account Casino and several more large Swedish brands.

Specialised in funnel optimisation strategies through organic search, conversion optimisation and CRM.Accounts: Swedbank, Toyota and several other large Swedish brands- Part of management team.

Unlocking our clients marketing intelligence at romi.ioDeveloped a platform for full funnel omni-channel media mix analytics through dashboards.Part of management team.

In charge of digital sales B2C and B2B through the digital channels (website,apps and all other digital platforms). Main goals: Increase gross adds and prolongations for voice and ISP subscriptions and prepaid. Reduce calls to customer service, and increasing customer satisfaction through cross-sales and digital engagement. Directing the online department working to increase sales, decrease returns and increase margins and up-sell/cross-sell. Supplementary KPI:s such as decreased churn, increased selfcare, add-on sales, social media engagement and accessory sales. Composing offering together with product department in order to adapt range for online sales. Endorsed to internal exclusive 12 month manager development program.• Sales flow optimisation, funnel analysis, landing page layout and conversion optimisation.• Customer engagement - Chat, call-backs and lead generation for B2B.• Site analysis with Google Analytics. (Google Analytics Individual Qualification Certificate)• Analytics and tracking implementation plans for development of digital projects.• B2B marketing automation and content strategy.• Cross channel sales planning and customer journey analysis.• Affiliate marketing, partnership integration and strategy for indirect sales.• SEO strategy and implementation• Third party tracking, monitoring, reporting of sales, leads, CTR, Conversion rate, ROI.• Roadmapping major projects (sites, e-commerce, mobile platforms, social media, campaigns, tracking, apps).• Development of websites and optimisation for increased e-commerce performance and customer engagement.• Product owner in agile project management with SCRUM development process.• Budgeting, reporting and forecasting of sales.• KPI definition, analysis, monitoring, follow up and action plans.• Company business analytics software operations.• Budgeting and forecasting for development and media investments.Business

Media planning and strategies for clients with online ecosystems and performance focus.

Freelance senior B2B art director mainly on the Telia and Trygg Hansa account.

Led a team of 30+ creatives from all parts of the world.Creative direction for large international corporate brands within healthcare, paper industry, construction.- B2B: GE Healthcare, ITT/Flygt, Metso, Logica- B2C: Everest Poker

Creative Director for large international B2B accounts.

Creative hub creating, developing and maintaining brands for new products, concepts and companies. Advertising (All medias), Brand strategies, Naming, Graphic Identities, Concepts, Graphic design, Marketing researchAccounts: Mint Mobile Payment System, Svenska Bagerimaskiner, Apport.net, MegaPark Shopping Malls / Spain, CitiKey Interactive Guide, Eurolawyers, Flood Lawfirm, The West Midlands, Springfellow Business Consultants, Wetterling Gallery, Samsung Electronics, Key English Language Services, Cay Bond Trend Analyst, Teletrade Internet Broker, Restaurang Santana, Restaurang Detre, Formula Windsurf Championships, Streetfashion Magazine, Thaibab Fastfood, Deck Promotions, SEB, Kinchard Pharmaceuticals, Shortfilm: Air Guitar Gods, Wrestling Sweden TV concept, Atlas IF Football Club

Mainly working with the Coca-Cola and Bacardi accounts. Developed large integrated promotional campaigns and customer relational activities such as “Coca-Cola Red Collection” and “Coca-Cola Christmas” campaigns. Inventor of some of Coca-Colas' first commercials in 3D.Participated in management team.

Responsible Art Director in retail marketing for launching Ericsson Mobile phones globally.- Global awards in Clio, Cresta, New York festivals awards for Ericsson Mobile phone campaign websites.- Part of management team.

Sweden’s first action marketing agency. Delivered hundreds of in-store/retail campaigns for many of Swedens largest consumer FMCG brands.