Nicole Alvarez Email and Phone Number

•Partner with Operations leadership to create and execute comprehensive marketing strategies that support leasing efforts for both stabilized and lease-up properties.•Spearhead the development and optimization of marketing plans for lease-up communities, ensuring alignment with industry KPIs, RPM performance metrics, and market-specific goals.•Provide ongoing marketing training and guidance to on-site teams via internal learning platforms, driving consistency and excellence in property-level marketing execution.•Lead new business development efforts, conducting digital audits, crafting detailed marketing strategies, and representing RPM in high-stakes client presentations.•Manage the entire property takeover process from a marketing perspective, ensuring seamless integration of all digital assets, including websites, paid media, social media accounts, and ILS advertising.•Conduct thorough competitive analysis and stay ahead of industry trends to inform proactive marketing strategies and position properties as a leader in their market.•Oversee multiple projects across 35+ properties, ensuring timely delivery of marketing initiatives through effective project management, prioritization, and coordination with cross-functional teams.•Analyze key performance metrics, generating actionable insights to enhance community engagement, increase occupancy rates, and improve overall ROI.

•Led marketing efforts for 24+ properties, collaborating with the Director of Business Development to identify new customer acquisition channels that boosted leasing performance across all properties.•Conducted property site visits to assess marketing materials, curb appeal, and signage, making data-driven recommendations to enhance overall property presentation and tenant attraction.•Organized and facilitated bi-weekly marketing strategy calls with property teams, delivering insights, adjusting tactics, and tracking performance metrics to ensure alignment with goals.•Developed and delivered comprehensive marketing reports, offering a clear view of campaign effectiveness, ROI, and opportunities for optimization.•Directed the creation of engaging social media content across platforms (Instagram, Facebook, LinkedIn), resulting in a significant increase in online presence and lead generation.•Managed relationships with vendors to oversee timely completion of marketing projects, from design to implementation.•Played a key role in property takeovers, ensuring all digital marketing aspects, including website, social media, and online listings, were efficiently transitioned and optimized.•Successfully increased Google ratings for all managed properties, consistently elevating them to above 4.3 stars through strategic marketing and customer engagement initiatives.•Led resident retention efforts through community events and strategic marketing campaigns that fostered strong relationships between management and tenants.

•Led the creation and execution of targeted advertising campaigns, driving significant brand awareness and customer engagement.•Managed all aspects of budget forecasting and expense reporting, ensuring effective resource allocation and adherence to financial targets.•Conducted in-depth market research to support competitive bids and proposals, securing strategic partnerships and business opportunities.•Negotiated contracts with vendors, ensuring high-quality deliverables and cost-effective solutions that aligned with organizational goals.•Directed the rebranding of Global Parking Operations to 'Radkin,' leading the overhaul of the company’s website, social media presence, and all customer-facing materials.•Cultivated and maintained long-term relationships with key clients and prospects, contributing to sustained business growth and client retention.

• Designed weekly postings for blog• Composed, proof-read and edited correspondence and emails• Drafted and designed the layout for invitations to events• Communicated with different Nova branches • Built relationships between departments• All other business support and administrative duties as required

• • Managed daily office operations• Served as point of contact for office visitors, managed calls and transferred them to departments• Scheduled/Gave tours and information• Planned, coordinated and arranged events, meetings, and travel arrangements.• Ran ‘HSA Afterschool News Club’• Handled and maintained confidential information, records and reports• Facilitated campus tours for prospective families and visitors • Coordinated and scheduled meetings for the Dean of Academics• Performs additional administrative support activities, including but not limited to, fielding telephone calls, receiving and directing visitors, event planning.• Prioritizes conflicting needs; handles matters expeditiously, proactively, and follows-through on time-sensitive projects to successful completion• Created and delegated Wednesday mail for the school news• Created and implemented processes to support projects and initiatives

• Managed website updates and social media platforms• Planning, implementing and tracking marketing strategies• Communicated first hand with customer inquiries via email and phone• Maintained and organized calendars• Processed company invoices and organized financial statements• Administrative support• Scheduled, organized and coordinated arrangements• Managed budget, plan, optimize and track• Write and edit content for platforms

• Processed and organized all received and sent emails• Upload recipes on company website• Promoted and monitored social media engagement • Composed routine correspondence with clients and vendors• Managed subscription newsletter and added new recipients • Managed calendar and upcoming events• Ran personal and business errands • Provided hands on support