Nicole Avery Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Elevated to lead Marketing, reporting into the President and a member of the executive leadership team. Leading a team of 30 marketers and a member of the Generac Marketing leadership team (ecobee’s parent company). Mandated to grow the ecobee brand and customer base in Canada and the US. Leading the Generac and ecobee brand integrations and customer experience.

Toronto, Ontario, Ca

Reporting to the CMO/CRO and a member of the management team driving innovative and sustainable smart home products in Canada and and the US. Key responsibilities include - Brand growth, Customer base management, media, digital marketing, marketing operations and Communications for the Canadian and US markets at ecobee

Toronto, On, Ca

Contracted to lead Integrated Marketing Communications, Media strategy and planning. Managing $100m+ media budget, optimizing MMM, improving Social Media practices, implementing data led customer segmentation, and leading 45+ integrated annual campaigns ensuring creative excellence, restaurant traffic and sales.

Montreal, Quebec, Ca

Led a diverse National team of 50+, Responsible for marketing oversight and brand consistency for BCE, The Source, Virgin, Lucky and B2B Bell Business Markets. Accountable for the BCE brand and marketing communications oversight. Delivered effective and efficient platforms that increased brand likeability and consideration, highlights include: the most successful Bell Let’s Talk day campaign in 11 years, ESG marketing platform; Bell for Better, Tokyo 2020 Olympics campaigns, building a new content marketing division to address customer education and engagement. Managed social media channels to address crisis management and customer service needs. Managed and negotiated large national sponsorships during COVID shut downs, shifting value from in person to digital experiences

Toronto, Ontario, Ca

Responsible for the Scotiabank marketing planning and brand strategy across multiple geographies (Canada, Caribbean, Chile, Uruguay, Mexico, Peru). Led annual CMO marketing planning, digital marketing transformation strategy, led and built the first in-house creative agency, media planning and measurement, content marketing and social media. Led a large team of 80+ of marketing experts and creative teams. Proud of: Organizational Leadership: Launched and rolled out a consistent marketing organizational model in our top Countries to address digital transformation, Stood up Content Marketing and Media practices in all countries, Lead the Global Marketing Council – bringing all marketing leaders together twice annually, Wrote and implemented a Global marketing strategy for Digital transformation. Launched the first ever Global Consumer Segmentation, Digital Brand Safety guidelines, Advertising guardrails & Marketing Mix Modelling

Purchase, Ny, Us

Accountable for Mastercard consumer marketing in Canada: Brand, sponsorship marketing, media, product marketing and launches, annual planning, research, B2B support, and digital (website, SEM, SEO, social media, programmatic and banner media), Set consumer marketing strategies that drive brand preference & usage, improve brand health and drive digital engagement and action

Purchase, Ny, Us

Reporting to the Vice President, Brand Marketing, Canada, responsible for overall brand growth in Canada. Specifically responsible for strategic initiatives in mass advertising, research, digital strategy and promotions. Responsible for day to day management of a multi million dollar advertising budget and managing 6 agencies in the following areas, digital, media, promotions and mass advertising.

Purchase, Ny, Us

Reporting to the Director, Brand Marketing, Canada. Responsible for day to day mass media campaign management and strategic sponsorships including pioneering the Hockey Team strategy in Canada, which included first time negotiations with Toronto Maple Leafs, Canadiens and Edmonton Oilers. This also included managing the National Hockey League, Canadian Hockey League and the Canadian Walk of Fame sponsorships.

Toronto, On, Ca

Worked within Interactive, Direct Mail, Events and Sponsorship divisions on the General Motors, Pontiac business.

Bachelor'S Degree, Communications

Post Grad Diploma, Marketing Management