Nicole B. Email and Phone Number

Strategist, leader, and managing director responsible for overseeing high stakes engagements with leading brands and venture-backed startups. Scope of work includes marketing strategy, persona development, marketing campaign execution, content strategy and production, branding, customer acquisition/retention, analytics, partnerships, and growth along with communicating with diverse stakeholders and C suite teams. -Dentsply Sirona | publicly traded medical company – created and produced original content to engage busy dental professionals -Google – strategized, designed, and produced original content campaign to reach SMB owners and entrepreneurs-Dr. Ava Shamban – strategized brand revamp for two Los Angeles healthcare practices, designed launch strategy for her book Heal Your Skin, built multichannel campaign and produced original social media and video content

Fractional CMO leading the rebrand of the fintech identity, positioning, and multichannel marketing. -Rebranded the company’s messaging, visual identity, and digital footprint in tandem with a multifunctional team -Built enterprise sales workflow to complement consultative selling system -Created and implemented multichannel marketing plans across e-mail, social media, live events, audio, and video -Increased top line revenue through effective client acquisition and retention strategies -Led multidisciplinary team working alongside the CEO and a distributed workforce

Fractional CMO overseeing the rebrand of the largest pet care franchise in the United States. Scope included customer development, marketing, communications, franchise growth, and strategic positioning. -Designed and managed a complete rebrand of the company including logo, brand identity, messaging, and positioning-Revised consumer-facing and franchisor-facing communications for a cohesive brand experience -Strategized and implemented an omnichannel marketing strategy and tactical plan -Conducted quantitative and qualitative research to develop customer personas -Tracked, analyzed, and reported marketing performance across key channels -Interfaced with diverse mix of stakeholders including CEO, COO, steering committees, franchisors, internal team members, and external vendors. -Positioned the company for private equity acquisition (2020)

Served as a go to market strategist, content strategist, and marketing executive guiding the brand, positioning, and marketing for the private equity backed startup launch. The company is a joint venture between celebrity physician Dr. Oz and publicly traded medical device company ResMed to sell devices, apps, and accessories designed to improve sleep and well-being. -Build company brand, identity, story, and messaging from scratch -Conducted extensive marketing research and competitive analysis to identify the optimal positioning strategy for the company -Collaborated with C suite team to orchestrate all aspects of launch including development, logistics, operations, and strategy-Brokered and managed strategic partnerships and influencer campaigns of $1M+-Wrote, edited, and produced original premium content for the site’s educational library -Designed and executed a national contest to leverage Dr. Oz’s television and social media reach -Hired and managed external vendors to execute specialized tactical work