- GTM Strategist and Paid Media Lead for one of Accenture’s only AOR relationships which grew FY22 revenue by $8M FY23 and pipeline of $13.5M.- Maintained partner agency and client relationships frequently presenting to both CMO and CEO acting as the Paid Media Consultant for a cross-functional, fully integrated marketing program.- Integrated GTM strategy, paid media, creative, content, and email into full-funnel marketing programs for highly technical Cybersecurity products and solutions.- Works closely with creative designers and writers to execute complex testing strategies and to optimize creative and content performance both in-market and on-site.

- Lead the media strategy for programmatic, paid social, and partner direct channels managing an annual budget of $5M+ for SaaS based technology companies.- Designed a full-funnel marketing program consisting of brand, demand gen, nurture and sales enablement utilizing a revenue model forecasted to generate $60M in pipeline.- Oversaw a team of 4 paid media campaign managers and strategists responsible for campaign implementation and reporting.- Key contributor of Accenture’s ABM playbook designed to act as a blueprint for B2B technology companies new to account-based tactics.

- Works directly with B2B technology companies, leading the development of paid media strategy aligning with client goals, budget and priorities.- Strategy development and execution of global integrated marketing programs working directly with creative, content, analytics and organic social teams.- Manages paid media budget including allocations across regions, channels, objectives, audiences and programs.- Grew account media budget by 166% in 2020 through the expansion of active and new programs, while simultaneously increasing leads by 250% and reducing cost by 36%.- Identifies opportunities for growth and efficiency through scaling existing programs while introducing new tactics and channels for future initiatives.- Conducts deep analysis of campaign performance providing actionable insights and innovative recommendations utilizing data modeling technology and interactive visualization software such as Power BI, Power Pivot and Tableau.- Works closely with Analytics on dashboard design, KPI development and data visualization to best illustrate campaign performance and progression.- Oversees campaign management, optimization and execution of new campaign builds and creative refreshes.- Maintains strong working relationships with client stakeholders aligning on strategic direction, goals and objectives.- Supports the Project Management team by helping to keep track of paid media deliverables, timelines and assets and delegating these to the paid media team as needed.

- End to end execution of programmatic buys including establishing objectives, providing strategic recommendations, campaign set up, QA, analysis and optimization.- Project management of trading desk team, media planning, ad ops and creative to ensure campaign timeline and deliverables are satisfied.- Lead strategic and tactical planning activities including audience strategy, channel mix and measurement approach. - Recommend an appropriate mix of strategies and tactics within programmatic media to drive brand awareness, engagement and conversions.- Deliver weekly, monthly and quarterly results to clients analyzing campaigns and performance to derive key insights on customer trends and behavior.- Create POVs and share insights to industry trends and key industry happenings.- Develop and maintain working relationships with vendor and DSP partners.- Pod lead for client accounts managing project timelines and deliverables, working with internal and external stakeholders, leading tactical planning initiatives, overseeing accurate setup and effective optimizations resulting in successful performance.- Head of Social ACE Team to improve internal processes, develop social goals, and create POVs and capabilities decks sharing industry news and trends providing a resource to all of the AKQA Trade Desk.- Lead analytics projects creating greater efficiency and competency in reporting automation through building and maintaining a data models for multiple accounts (Clorox, GAP and Jiffy Lube) and teachings others data modeling skills.

- Development of testing framework to facilitate optimizations and track campaign KPIs.- Implementation of AB and multivariate tests for creative, messaging, placements and targeting.- Maintained testing timelines and schedules ensuring milestones for reporting and execution are met.- Lead process for developing insights, aligning with analyst and media buyers to form key learnings and recommendations for based on performance.- Conducted measurement of campaign tests determining winners based on KPIs and move forward recommendations.- Consumer journey development identifying potential scenarios of multiple touch points and opportunities for optimization.- Conducted cross channel analysis, evaluating platform effectiveness for driving awareness, consideration, acquisition and retention.- Development of funnel strategy activating custom content for audience segments based their positioning within the consumer journey.

- Media planning and strategy across multiple channels including paid search, social media, display, online video and OTT- Integration of audience segmentation and persona development into campaign targeting strategy- Development of messaging and concept strategy based on core audience consumer journey- Identify campaign KPIs based on a holistic approach evaluating business, marketing and operational goals- Analysis of marketing and transactional data to inform media planning decisions

- Data modeling, dashboard design and report generation- Analysis of campaign reports to develop insights and monitor media and onsite performance- Well versed in ad consoles and online dashboards including Google Analytics, Google AdWords and Facebook- Proficient in reporting tools such as Power BI, Power Query, Power Pivot and Excel- Experience with formula languages including Power M, DAX and Excel formula syntax

- Assisting in the production and preparation of proposals/SOQs- Reviewing solicitation advertisements and identify opportunities- Maintaining marketing library and database (project descriptions and lists, staff resumes, bios, fact sheets, cut sheets, photos, Deltek Vision)- Assisting with professional conference abstracts/presentations/slides/development- Providing general support to the marketing department- Providing support to Business Development activities as needed- Proficient in Adobe products; InDesign, Illustrator and Photoshop- Basic graphic design experience outlining and formatting proposals, creating organization charts, schedules, and figures

- Providing technical support to clients, troubleshooting problems, providing resources, receiving feedback on customer satisfaction- Providing administrative support in managing clients, reporting changes in accounts, and updating billing and accounts - Customer service; responding to clients via email, phone, and chat, managing customer base, and CRM administration- Creating and managing social media marketing for clients across Facebook and Google Adwords- Specialization in Google Adwords campaign management, create and optimized campaigns and accounts- Training and experience in sales; taking sales calls, live demos, closing sales, and offering promotions- Experience working and planning trade shows and events; logistics, set up, and in-person sales presentations- Knowledgeable of commercial and residential real estate business management and marketing- Experience working for a start up company and playing a role in innovative business development

- Working with an environmental firm in Whatcom County specializing in ecosystem assessment- Helping out with project focusing on the restoration and conservation of local wetlands- Created an electronic system from scratch used to keep records - Applying a debit and credit method of environmental accountability- Knowledgeable of the economic value ecosystems hold

- Peer advisor and note taker for students with disabilities- Required excellent organization and communication skills- Required ability to pay extra close attention to detail, dependability, reliability and being available upon request.

- Front desk office assistant and peer advisor to WWU student body and staff- Performed clerical office work and provided administrative assistant- Managed and updated center's website and database- Required excellent technical and organizational skills as well as exceptional customer service.