Nicole Bailey Email & Phone Number

Australia

Australia

Australia

Australia

Australia

Melbourne, Australia

Responsible for development and delivery of Zinfra brand strategy, building brand awareness in industry through targeted marketing activity, along with driving employer brand and employee engagement through strategic internal communications planning. Alignment to business strategy and driving revenue and market share growth critical to the role. Required to build and maintain strong relationships across functional teams, and influence key stakeholders including the Managing Director… Show more Responsible for development and delivery of Zinfra brand strategy, building brand awareness in industry through targeted marketing activity, along with driving employer brand and employee engagement through strategic internal communications planning. Alignment to business strategy and driving revenue and market share growth critical to the role. Required to build and maintain strong relationships across functional teams, and influence key stakeholders including the Managing Director, Executive Leadership Team, and numerous office and field based business units widely dispersed across Australia. Show less

Accountable for development and delivery of national marketing communications plan, along with internal communications strategic planning for various divisions within the business.

THL is a publicly listed company (New Zealand) operating in Australia and New Zealand, within the Tourism Industry. Annual turnover over $35 million.This role was responsible for leading all brand and marketing related activity to promote the Backpacker brand across Australia, New Zealand and to international markets to deliver on revenue and market share targets. Key achievements:- Managed full re-brand of Backpacker Brand (global rollout) - 2008 NZ car rental sales up… Show more THL is a publicly listed company (New Zealand) operating in Australia and New Zealand, within the Tourism Industry. Annual turnover over $35 million.This role was responsible for leading all brand and marketing related activity to promote the Backpacker brand across Australia, New Zealand and to international markets to deliver on revenue and market share targets. Key achievements:- Managed full re-brand of Backpacker Brand (global rollout) - 2008 NZ car rental sales up 50% on 2007 as result of re-brand- Following success of re-brand, opened world first Backpacker only retail branch locations (AU and NZ)- Managed new website development, including incorporation of social networking elements - 2008 website traffic and sales figures up by approx 50% on 2007 figures, month on month Key areas of responsibility:- Strategy development - develop and communicate brand positioning and brand plan. Ensure consistency of positioning across all collateral- Brand management - responsible for communication and representation of brand across all mediums (off line / on line / promotions / PR)- Brand planning - develop yearly marketing plan in line with overall business plan and objectives- Digital marketing - develop and manage on line content and strategy to maximize website traffic and sales. Developed NEW, retail driven websites with online agency- Agency management - Budget management - generate and manage global budget- Project management - manage brand projects (re-brand) and campaigns (tactical campaigns) from concept to implementation and post project / campaign evaluation- Promotions - develop and implement branch and consumer driven promotional activity- Product development - consult on new product and changes to existing product. Launch to consumer and trade marketsAdditional Brands Managed - developed and managed winter revenue brands Skiwi and Super Size My Van. Skiwi 2008 sales results up 10% on 2007, and 2008 Super Size My Van sales up 5% on 2007 Show less

Valcorp Fine Foods is a national marketing consultancy, responsible for marketing premium, FMCG brands Lavazza, Dilmah, Sirena and LaGina. Yearly turnover is at approx $30 millionKey areas of responsibilityAgency management - manage Public Relations and BTL agencies. Ensure all media materials provided consistent brand messaging and communication of brand USP's, and ensure promotional materials were consistent with premium brand positioningSponsorship management - manage key… Show more Valcorp Fine Foods is a national marketing consultancy, responsible for marketing premium, FMCG brands Lavazza, Dilmah, Sirena and LaGina. Yearly turnover is at approx $30 millionKey areas of responsibilityAgency management - manage Public Relations and BTL agencies. Ensure all media materials provided consistent brand messaging and communication of brand USP's, and ensure promotional materials were consistent with premium brand positioningSponsorship management - manage key national sponsorship contracts, to drive and leverage opportunities. Sponsorships included Sydney Opera House, Luna Park Sydney, QPAC. Review and provide recommendations against all proposals presented to the brandEvents - manage brand presence at National events, including Food and Wine Consumer shows, Food festivals and other sampling opportunities Show less

left to return to Australia)The Prince Charles cinema is a 500 capacity, independent cinema, with yearly revenue of over $3 millionKey achievementIn 2002, Revenue and attendance figures exceeded budget forecast by over 50%, due directly to a marketing campaign I developed and implemented to drive membership and existing attendanceKey areas of responsibilityStrategy development - develop integrated marketing and public relations campaignsBudget management -… Show more left to return to Australia)The Prince Charles cinema is a 500 capacity, independent cinema, with yearly revenue of over $3 millionKey achievementIn 2002, Revenue and attendance figures exceeded budget forecast by over 50%, due directly to a marketing campaign I developed and implemented to drive membership and existing attendanceKey areas of responsibilityStrategy development - develop integrated marketing and public relations campaignsBudget management - develop, manage and report on marketing budgetsBrand management - conduct brand audit and re-position brand Market research - brief Agency for all audience related market research, along with relevant event and concept related researchPerson management & mentoring - responsible for daily liaison and briefing with on site staff and mentoring of marketing assistantDigital marketing - manage all areas of website, e-mail and SMS activity, including direct email, SMS marketing and launch of new website Show less

left Australia to live in UK for 4 years)The Hard Rock Café, Melbourne was a leading, international 'music themed' restaurant. The venue had a seating capacity of 350, with annual turnover of $15 million

Roll Fun Run(s). This event attracted approx 2,500 per year and over $100,000 worth of publicity & media for $20,000 investmentKey areas of responsibilityPublic Relations - develop and implement PR plan, with emphasis on media coverage / publicity generationBudget management - develop, manage & report on marketing budgetConsumer advertising - manage Advertising Agency, with respect to booking media and generating creativeSales promotions - develop consumer driven… Show more Roll Fun Run(s). This event attracted approx 2,500 per year and over $100,000 worth of publicity & media for $20,000 investmentKey areas of responsibilityPublic Relations - develop and implement PR plan, with emphasis on media coverage / publicity generationBudget management - develop, manage & report on marketing budgetConsumer advertising - manage Advertising Agency, with respect to booking media and generating creativeSales promotions - develop consumer driven promotional activity to stimulate salesLoyalty programs - develop and implement CRM activity to build customer loyalty Show less

Bachelor Of Arts, Business And Arts Degree

Bachelor Of Business, Marketing