Focused on implementing Marketing excellence, Defining & driving Commercial success, Managing for Profitable growth

Building and scaling the digital practice for TMX across Asia-Pacific: supporting clients across retail & consumer products to go, grow and know digital (go-to-market strategy, proposition definition, user journeys & user experience, consumer funnel, digital marketing excellence, CRM & loyalty, omnichannel integration, D2C)

Content platform focused on social entrepreneurship, providing basic financial education for young women https://www.instagram.com/mrssmartmoney.de/

B2B services & media solutions strategy, customer loyalty initiative & engagement best practice definition, strategy & business review

Responsible for commercial department with full budget and revenue ownership (marketing, buying, planning, marketplace)

- Entrusted with translating company strategy into strategic executive projects, governing projects for impact creation at pace- Managed cross-departmental initiative for development and implementation of comprehensive Zalando content strategy, leading to increased customer frequency and engagement across devices- Drove holistic customer experience initiative across Zalando Apps, cutting across departments for functional and visual enrichment, leading to increased performance, engagement and App rating KPIs- Tasked to lead organisational transformation to “Radical Agility” across Tech organisation, focused on community principles & purpose-driven philosophy. Reducing team interdependencies, increasing development speed and product output rate - community engagement has spiked since

Commercial and operational responsibility for sales of EUR 350m, leading team of 35 FTEManaged B2B relations across strategic development, marketing, buying and merchandising

Launched and scaled Zalando private label apparel, building and leading team of 50 FTE across the entire product development and product management cycle

Managed successful launch of green energy services in Tchibo’s service portfolio

- Led growth initiative for successful brand extension into women’s accessories- Drove project for significant increase in stock turn, sell-through, profitability for largest key account

Led post-acquisition value initiative, developed business case & financial reporting, optimized product development processes

Analyzed luxury brand extension strategies, identified key success factors, developed growth strategy for Tod’s

Focused on strategy and operations projects across various industries, including technology & media, telecommunications and automotive