Nicole Begala Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

• Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, video scripts, and web copy.• Ensure all content is high quality, up-to-date, and consistent with brand and style guidelines.• Optimize web content keywords and text to drive high search engine rankings.• Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools.• Build and maintain editorial calendar and written guidelines.• Arrange for the material to be economically published and distributed both on a regional and global level.• Collateral may also include training and selling aids, brochures, catalogues, technical instructions, fact sheets, and information booklets.• Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently.• Interact with agencies, graphic designers, and internal team members to create and review all content and ensure consistent message and to ensure their work meets the groups requirements, deadlines, and budget.

Houston, Texas, United States

• Research product benefits and consumer insights• Work with Digital, Social Media and Revenue Teams to identify key messaging, publishing flow, communication cadence and strategy • Collaborate with digital, field and creative team to develop content that is on brand, style and relevant to the audience needs• Own all content initiatives to ensure that it aligned with overall marketing strategy, messaging, and brand consistency • Optimize content in accordance with SEO and UX/UI for all digital content• Write and/or collaborate with writing video scripts, tutorials, tools and brochures• Collaborate with project manager, vendors, legal, and other cross functional teams • Write, edit, proofread all consumer goods related communications• Collaborate with Digital, Events and Marketing Programs Manager to optimize content strategy outlined on existing channels, grow brand presence on new channels and stay up to date with business happenings. • Collaborate with Creative team on concept, layout, and marketing tool creation • Execute outlined customer lifecycles, email journey outlined content strategy and communication plans for email marketing initiatives as well as support retention strategies

Boston, Massachusetts

• Collaborate with the Mexico team to create new marketing campaigns/email content (SEO research)• Handle email marketing and campaign nurtures in HubSpot/Marketo (All business lines) • Update and create new company-related content on Intranet for marketing team globally • Develop new content with google analytics regarding consumer products ( ISO 22716 cosmetics) • Create and distribute social media content within LinkedIn and Instagram through Hootsuite/Sprinklr• Create and write whitepaper articles for the company website using InDesign • Manage marketing budget and merchandise distribution for trade shows, conferences, etc. • Process lead inquiries into the CRM database to have the sales team connect with potential quotes • Gather analytics from email efforts, lead data, website traffic and content engagement

Baylor UniversityStudent Athlete NCAA Divison 1 Baylor Equestrian TeamBig XII Equestrian Champions (2017 & 2019)

Houston, Texas Area

• Created graphic design/marketing advertising (social media/print/apparel) for World Cup events hosted by Silver Eagle• Developed a World Cup competition bracket for Silver Eagle employees to bring exposure of culture to the company • Organized watch parties/festivals for the World Cup and distribute beverage cases to various events • Collaborated with the Houston Hispanic Chamber of Commerce with World Cup event planning • Contacted and partnered with local influencers on social media to engage with Silver Eagle and their followers

Houston, Tx

• Organized press kits and news media for new beverages introduced into the market • Assisted with media and press management during the launch of White Claw (alcoholic flavored seltzer) • Updated company website for new upcoming events and social media accounts • Manage and classify charity logs and filed donation requests/contributions

Waco, Texas Area

• Worked in office to organize flyers and event dates to inform the public about the equestrian team and the competitions• Ordered and designed apparel/other gear for the student athletes (Nike sponsorship)• Assisted with the care of the horses on the property