As an award-winning senior corporate executive, general manager, and brand strategist, I bring a proven track record in consumer-focused marketing, food service strategy, team leadership, and employee resource group creation. My approach blends creativity with analytical precision, allowing me to craft strategies responsive to real-time market trends and competitive landscapes.Throughout my career, I have been recognized for my ability to build strong cross-functional relationships, lead dynamic marketing teams, and foster trusted agency partnerships. My energetic leadership style is matched by my effectiveness as a national brand spokesperson, having appeared on NBC Nightly News, CBS Sunday Morning, Fox and Friends, and Hallmark Home and Family. My insights have also been featured in The New York Times, Forbes, Fortune, The Wall Street Journal, and Bon Appétit Magazine.I’ve successfully revitalized national brands like SPAM, Jennie-O, Hormel Chili, and Dinty Moore Beef Stew, driving growth and reversing declining sales trends. As a marketing executive with significant hearing loss, I’ve learned to navigate and thrive in challenging workplace environments. Today, I’m dedicated to creating inclusive workplace solutions for those who are hard of hearing, turning an often invisible challenge that affects 12% of America’s workforce into an opportunity for greater engagement, inclusion, and productivity.I am passionate about driving results, nurturing brands, building dynamic teams, and achieving success.
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Chief Marketing OfficerDuininckNew London, Mn, Us -
FounderGlacial Lakes Marketing, Llc Nov 2022 - Present• Founded Hearing Inclusion to advocate for individuals with hearing loss in the business world.• Developed solutions and raised awareness to create an inclusive environment for those who are hard of hearing.• Launched www.hearinginclusion.com to provide valuable resources and support for the community.
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Marketing Director Retail ExperiencePolaris Inc. Jun 2023 - Jul 2024Medina, Minnesota, UsLed the Retail Experience Marketing Team in the Off-Road Division, the largest business segment at Polaris. Responsibilities included strategic planning and execution in the areas of dealership demand generation, regionalized content strategy, in-store consumer experience, and key market activation.• Directed the team responsible for driving dealership demand generation via integrated channels, including paid search, social media, email, and direct mail. • Oversaw the largest-ever Polaris dealership merchandising initiative. Revolutionizing the customer shopping experiences by standardizing dealer showroom presentations and establishing a branded destination across 1,400+ North American Polaris dealerships. • Built & deployed key markets strategy, developed joint business/marketing plans with top dealers while at the same time driving direct-to-consumer awareness and engagement via localized media and local influencer/ambassador partnerships in key states. -
Vice President Of MarketingJennie-O Turkey Store Sep 2019 - Oct 2022Willmar, Minnesota, UsRecruited onto the executive leadership team to turn around an underperforming business by adopting a customer-centric and brand-driven approach, revitalizing brand vision, and accelerating growth strategies, combined with shaping a restructure and change of direction in the end-to-end supply chain. Designed and executed compelling marketing & advertising campaigns to reach new consumers, involving innovation and e-commerce solutions to reestablish brand vision and deliver growth. Propelled value-added initiatives operation-wide and optimized performance of P&L as part of restructure. Assisted in the integration of the sales & marketing teams into the parent company structure, as part of the Hormel Go-Forward initiative. My key contributions included:• Introduced a new planning approach within both the retail and food service segments.• Boosted retail segment revenue via brand revitalization and new ‘Queen of Protein’ campaign platform.• Executed PR campaigns: 'Mr. Beast' Thanksgiving Turkey Giveaway, Carla Hall Cafeteria Takeover, and The Macy's Thanksgiving Day Parade. -
Marketing Director Hormel Chili & Microwave CompleatsHormel Foods Nov 2018 - Sep 2019Austin, Mn, UsIn a multimillion dollar portfolio marketing leadership role, I oversaw several core brands, steered the direction of the marketing function and drove operational excellence by maximizing P&L, sales & marketing campaigns, end-to-end supply chain, research & development, quality assurance, and financial management to achieve growth objectives. Created the long-term brand strategy, new social media campaigns, and strategic partnerships. My key contributions included:• Onboarded MN Vikings player, Adam Thielen, to launch 'Chili Dip Touchdown Dance' on TikTok.• Built campaign platforms and revitalized the Microwave COMPLEATS® product line with the 'Fast as beep' campaign launch -
Marketing Director - Spam®, Dinty Moore® Beef Stew, Mary Kitchen® HashHormel Foods Jan 2014 - Oct 2018Austin, Mn, UsI championed the company’s multimillion dollar flagship brand portfolio, involving experiential and strategic marketing programming, combined with partnership development to onboard promoters such as professional chefs, celebrities, experiential events and licensing partners to boost brand awareness and visibility. My key contributions included:• Executed the largest campaign for 'SPAM' across media channels to boost awareness.• Introduced new 'SPAM Sizzle' commercial during Super Bowl LII• Drove all-time record sales for SPAM via ‘Sizzle Campaign’ now in its 5th year running.• Generated 1Bn+ earned PR media impressions via 'SPAMerican Tour' campaign.• Established consumer segmentation plan to target core and secondary audiences.• Directed cross functional team of architects, builders, and creatives to curate the 14,000 square foot SPAM® Museum in Austin, MN.
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Brand Manager And Senior Brand Manager Of The Spam BrandHormel Foods Jul 2010 - Dec 2013Austin, Mn, Us
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National Category Sales ManagerHormel Foods Jul 2009 - Jul 2010Austin, Mn, Us
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Associate Brand Manager: The Di Lusso Deli CompanyHormel Foods Apr 2005 - Jul 2009Austin, Mn, Us
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Sales Experience: Territory Manager And Customer ExecutiveHormel Foods Jun 2000 - Mar 2005Austin, Mn, UsMy sales career started in Minneapolis calling on Supervalu stores and small independent operators. I then transitioned to Des Moines, IA and partnered with the Hy-Vee Foods Stores and launched The Di Lusso Deli Company program at all 200 grocery stores.
Nicole Behne Education Details
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Iowa State UniversityPublic Service And Administration In Agriculture -
Northwestern University - Kellogg School Of ManagementOrganizational Leadership
Frequently Asked Questions about Nicole Behne
What company does Nicole Behne work for?
Nicole Behne works for Duininck
What is Nicole Behne's role at the current company?
Nicole Behne's current role is Chief Marketing Officer.
What schools did Nicole Behne attend?
Nicole Behne attended Iowa State University, Northwestern University - Kellogg School Of Management.
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