Official Distributor for Slipstop in Perú

Brand consulting allows me to share my knowledge and experience with small and medium size companies. My focus: Brand Identity, Performance and Positioning. Market research, visual merchandising, brand strategy recommendations, design and production of logo, packaging and merchandising, amongst other services.

BMG gave me the opportunity of having my own business. It was an amazing and challenging adventure, I was involved in every part of the business aside from my role as Creative Director: HR, Accounting, Customer service, and the list goes on. Our most important achievements: business grew from having a team of 3 to 10 full time professionals from different specialties, the company's income increased x4, we moved from a small office to a co working Comunal which allowed us a better presentation to potential clients and workers and we invested in adquiring technology for a better service. The most rewarding feeling was creating job opportunities in a cool environment: teaching but also learning from each person on the team, instructing but also allowing independent decision making and rewarding self motivation and direction.

As an analyst my responsabilities increased with a new project for retail: Esika brand stand alone stores. As project manager my main role was to select the provider for the store design and architecture based on an exhaustive evaluation and final tender, maintain the communication between the provider and Esika brand to get the best possible results, create the in-store latin beauty experience and lead multifunctional teams to develop the necessities of this new project.

As assistant for Belcorp's retail channel my role was to create, design and implement campaigns/activities for the stores with the objetive of generating traffic, increase the average ticket and/or generating awareness of our services and benefits. My task is to globalize the ideas so they can be implemented in the 9 countries in which we have stores, helping countries access corporation touchpoints and generate strategies depending on their needs.

As assistant in fashion marketing, I gave support to the fashion product managers in the production of fashion campaigns. My objective was to give a 360º support to the campaigns incorporating previous experience in the areas of digital marketing, BTL strategies and merchandising solutions to give clients a better in-store/outdoors/in-home experience with the brand. My role was to propose new and more effective ways of contacting potential clients, bringing more people to the stores and make efficient use of resources in doing so. Working hand in hand with our PR agency, I have been responsible for launching new brands, in and out store events and supervising publications involving the brand.

As assistant for digital marketing, my role was to manage the content for Facebook, Instagram, Twitter and Blogripley.com. Managing contents implies planning, coordination, creativity and efficiency; digital media offers lots of possibilities which are interesting for any business. Digital media is always in a constant change, but the objective is always the same: reaching more people.

As a assistant brand manager my role was more analytical than as an intern, it required more in depth analysis and the development of innovative strategies as Colgate brand and sub-brands. Studying consumer behaviour and the development of the brand in each territory was vital to have a sense of what the consumer perceived of the product. This understanding allowed to define a strategy in the development of the campaigns, communication and pop material. In charge of promotional activity for Luminous White Advanced, LIF week, Colgate Herbal, Capitales de la moda, etc.

As intern in Colgate Palmolive my role was to develop and implement the campaigns for the Toothpaste Segment. Creating purchase orders, contacting suppliers, creating innovative designs for the communication and pop material, proposing new ways of contacting potential consumers, supervising/follow up, etc. In charge of promotional activity in Lima Fashion Week, Necesser Feel Luminous Feel White, and Oral Health Month, new logos and communication, etc.

As the manager's personal assistant, my main role was to give creative solutions, advise and intervine in decision making. In charge of development and implementing better practices: inventory follow up programs, sales strategies, consumer analysis, and setting annual sales budget/objetives. Marketing, incharge of creating the designs for publicity: shopping bag, new collections, mailing and facebook, developing better customer service practices and PR. Supervisor of the Company's stores and Sales team for Customer Service, Visual Presentation and Windows. Buyer for Luxury Brands such as Armani Collezioni, Roberto Cavalli, Class Cavalli, Valentino Red, Just Cavalli, Galliano, Karl Lagerfeld, Armani Jeans, Max Mara, etc. and Home Decoration and gifts at Maison et Objets (Paris), MACEF (Milan) and Ambiente (Frankfurt).