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As a results-driven senior Marketing executive, I am passionate about leveraging a people-oriented approach to drive growth and innovation in complex omnichannel environments. With over 19 years of experience across Marketing, Digital, and Sales on global, regional, and local scales, I have successfully navigated diverse industries, including Consumer Goods, FMCG, Pharmaceuticals, Consumer Health, Supply Chain, and Management Consulting.My expertise lies in crafting and executing robust brand strategies that prioritise customer experience, delivering measurable outcomes aligned with a clear vision. I focus on integrated Marketing strategies, digital transformation, and business expansion, all while building and nurturing high-performing teams.I bring substantial P&L management experience for specific markets, including Australia, New Zealand, and China, as well as for global eCommerce portfolios in a general manager capacity. My collaborative leadership style fosters excellent cross-functional engagement in global matrix organisations, driving change and inspiring teams.With more than 8 years of focused leadership in the digital space—spanning eCommerce, Digital Marketing, and Digital Analytics—I enjoy guiding organisations on their digital journeys with a data-driven, consumer-first mindset. My ability to develop innovative digital brand, product, and eCommerce strategies has consistently driven brand perception and increased market share.I am passionate about digital ecosystems and enhancing hardware with software experiences, testing and scaling new digital business models, and successfully integrating new digital channels like Social Commerce into a seamless omnichannel customer experience.
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Head Of Marketing InnovationGskMelbourne, Vic, Au -
Head Of E-Commerce International/ Gm China Cross-Border Ecommerce (Cbec)Ego Pharmaceuticals Oct 2022 - PresentDandenong South, Victoria, AuEgo Pharmaceuticals is well known for its brands QV Skincare, QV Baby, SunSense Sunscreen and Aqium Hand Sanitiser and has been market leader for therapeutic skincare for over 70 years.In my current role, I am responsible for driving digital transformation and eCommerce growth across Ego Pharmaceuticals. I have successfully developed a comprehensive digital strategy and 5-year operational plans, leading eCommerce initiatives, capability development and organisational set-up as part of the International Executive team.Furthermore, as the General Manager for the China CBEC (cross-border eCommerce) business, I hold direct P&L responsibility for Ego’s second largest export market, driving sustainable growth and managing the Marketing & Sales teams focusing on cross-border eCommerce in China.In this capacity I have successfully redefined our go-to-market approach via the QV Baby focus strategy, increased brand awareness and market share, and established Social Commerce on Douyin (TikTok) as a key Sales channel. -
General Manager Bosch Consumer Products Australia & New ZealandBsh Home Appliances Group May 2021 - Sep 2022Munich, DeIn this role, I was responsible for all Sales & Marketing functions in the Consumer Product Division with full P&L accountability for the ANZ region.Reporting directly to the Managing Director, I spearheaded key priorities including commercial strategy, product portfolio management, and brand communication. I drove the expansion of distribution channels (retail customers included Harvey Norman, The Good Guys, Appliances Online, E&S, Amazon, Kogan), led the launch of direct-to-consumer initiatives (incl. D2C sales), and implemented a seamless omnichannel consumer experience journey. -
Global Head Of Digital Sales & Crm - Consumer ProductsBsh Home Appliances Group Nov 2017 - Apr 2021Munich, DeIn this role, I led the global eCommerce & CRM team. In this role, I was responsible for formulating and testing global eCommerce (B2C and B2B) and CRM strategies for our Food, Coffee, and Home Care categories. By enhancing the online sales footprint, I drove global eCommerce growth and fostered a data-driven business approach with a strong focus on the end consumer. I collaborated closely with Marketing teams, developers, and data scientists to create new business models and launch innovative digital products, leveraging Agile methodologies.I took ownership of the end-to-end management of the online consumer experience journey for both new and existing products, continually reviewing and optimising content and calls to action.My key accomplishments in this role include:• Identifying new business opportunities by developing a comprehensive global eCommerce strategy and launching direct-to-consumer (D2C) products and webshops for country organisations.• Increasing consumer loyalty and intensifying engagement with target audiences by establishing a CRM strategy for new D2C products.• Achieving key business objectives by generating incremental digital sales and building effective teams.• Consulting country organisations on eCommerce and CRM topics.
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Project Leader Business Development & Strategy Consumer ProductsBsh Home Appliances Group May 2016 - Oct 2017Munich, DeDuring my tenure, I streamlined business activities by implementing the global digital strategy for Consumer Products, establishing a new Digital Marketing and Sales strategy and organisation. Additionally, I facilitated the Agile transformation within Consumer Products, driving a culture of innovation and customer orientation.Key contributions in this role include:• Supporting the seamless implementation of new Digital Sales and Marketing functions, ensuring the long-term success of the strategic Fit-For-Growth programme.• Preparing leadership on Digital Sales and CRM topics while establishing a dedicated, high-performing team.
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Head Of Marketing Premium Brands (Gaggenau, Neff, Siemens)Bsh Home Appliances Group Apr 2015 - Apr 2016Munich, DeDuring my time, I held brand, product, and budget responsibility for the premium major domestic appliance brands Gaggenau, NEFF, and Siemens. I successfully ensured a smooth operational flow through effective Marketing Communications and PR, category and sell-out management, product training, Trade Marketing and in-store excellence.Reporting to the Managing Director, I relaunched the NEFF and Gaggenau brands through an innovative direct-to-consumer (D2C) business model (agency model), developed comprehensive brand strategies, and integrated marketing campaigns, whilst establishing strategic long-term brand partnerships and product strategies for the new online D2C platform.My key accomplishments in this role include:• Boosting brand awareness and Sales by realigning brand vision and mission, implementing comprehensive Marketing campaigns, and delivering engaging presentations in over 100 stores.• Leading all Marketing initiatives during the introduction of the agency model (D2C), facilitating the D2C infrastructure through product catalogues, visual merchandising guidelines, logistics, and sales support processes.
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Head Of Marketing Consumer ProductsBsh Home Appliances Group Mar 2014 - Mar 2015Munich, DeDuring my time, I refocused the Consumer Products business on the floor care category and piloted the expansion into food in the Australian market. This resulted in increased market share across various segments through comprehensive 360-degree Marketing campaigns. I managed the Marketing budget and led the Marketing team as a direct report to the CEO.My key contributions in this role include:• Successfully refocusing and expanding the Consumer Products business in Australia with an innovative, strategic go-to-market (GTM) approach.• Successfully launched the first battery driven handstick vacuum cleaner into Australia• Earning recognition for driving demand for Consumer Products among new customers.• Increasing market share in emerging business fields through innovative Marketing strategies, despite massive budget constraints.
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Project Leader - Go-To-Market Strategy/ Sales Operations, Consumer ProductsBsh Home Appliances Group Nov 2010 - Feb 2014Munich, DeAs a project manager, I directed the corporate programme "Go-To Market" (GTM) by developing and optimising Marketing and Sales strategies for various countries. I played a pivotal role in providing onsite support and engaging intensively with local top management and teams across Europe and Asia Pacific, formulating impactful strategies and defining GTM initiatives to ensure sustainable execution.My key accomplishments in this role include:• Unlocking the potential of over 30 team members by leading cross-functional teams across subsidiaries and regional and global headquarters.• Introducing professional methodology toolkits across key areas, including Commercial Strategy, Consumer Insights, Launch Management, Brand Communication, In-store Excellence, and Key Account Management.• Achieving an improved organisational structure within Sales and Marketing functions.• Successful range reviews and new listings across a multitude of mass merchandise and specialist Sales channels across electrical retail, grocery and online pure play/ market places e.g. Amazon.
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Project ManagerDhl Consulting Sep 2006 - Sep 2010Bonn, DeAt DHL Consulting, I oversaw all project activities by leading teams within the internal Top Management Consultancy for the Deutsche Post DHL Group. I successfully managed multiple projects, including Customer Centricity, First & Last Mile Optimisation, and Digital Marketing M&A.My key contributions in this role include:• Ensuring the timely delivery of all project tasks across business units of Deutsche Post DHL in Germany and internationally, focusing on Marketing and Sales, strategy development, change management, and restructuring, including PMO leadership. -
Intern Brand Strategy & AdvertisingNissan West Europe – France 2005 - 2005 -
Intern Placement ServicesSiemens Jun 2004 - Aug 2004Munich, De -
Intern PurchasingBosch Rexroth Jun 2003 - Aug 2003Lohr Am Main, De
Nicole Biener Skills
Nicole Biener Education Details
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Esb Business School, Reutlingen UniversityGerman-French Double Degree In Business Administration -
Neoma Business SchoolGerman-French Double Degree In Business Administration
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Copenhagen Business School
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Harvard Extension School
Frequently Asked Questions about Nicole Biener
What company does Nicole Biener work for?
Nicole Biener works for Gsk
What is Nicole Biener's role at the current company?
Nicole Biener's current role is Head of Marketing Innovation.
What is Nicole Biener's email address?
Nicole Biener's email address is ni****@****ahoo.de
What is Nicole Biener's direct phone number?
Nicole Biener's direct phone number is +171490*****
What schools did Nicole Biener attend?
Nicole Biener attended Esb Business School, Reutlingen University, Neoma Business School, Copenhagen Business School, Harvard Extension School.
What skills is Nicole Biener known for?
Nicole Biener has skills like Logistics, Supply Chain, Supply Chain Management, Management Consulting, Marketing Strategy, Sales Management, Business Strategy, Go To Market Strategy, Consumer Marketing, Brand Management, Product Launch, Project Management.
Who are Nicole Biener's colleagues?
Nicole Biener's colleagues are Arpit Dixit.
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