Nicole Blum Email and Phone Number

As the Creative Director at ZRA, I lead high-impact creative initiatives that align with the company's business goals and brand identity. I oversee the creation of a comprehensive Brand Style Guide and partner with cross-functional teams to refine key documents like the Capabilities Catalog, ensuring ZRA’s service offerings are effectively communicated. I also spearhead the ongoing website overhaul, implementing a maintenance plan and focusing on user experience, SEO integration, and optimized performance to support ZRA’s growth objectives.In addition to providing creative direction for photoshoots, I manage external contractors, handling everything from contract negotiation to budget oversight, ensuring timely project delivery. I’ve also written statements of work (SOW) and onboarded contractors to handle critical tasks such as revising corporate documents. My work extends to creating and maintaining the Corporate Asset Library, a strategic resource that ensures ZRA’s visual materials are readily accessible for various communications needs.Through detailed operational analyses, I break down projects and guide them through to completion. I also mentor and manage interns, leading them on projects ranging from social media (e.g., Twitter management) to technical SEO research and brand development. My collaborative efforts with ZRA’s leadership include building thought leadership content and ensuring all creative outputs enhance the company’s market presence.

As a Social Media Content Coordinator, I lead content creation, scheduling, and management for over 12 clients across multiple platforms. I develop strategic social media strategies tailored to diverse client goals, analyze metrics to inform future campaigns, and execute engaging giveaways and social contests. I ensure timely responses across all accounts, facilitate team communication on best practices, and utilize advanced AI tools for optimized captions and hashtags, enhancing visibility and engagement.

Contracted remotely for three months to accomplish the following strategic marketing projects:• Assisted the ZRA President in preparing a Wikipedia submission that aligned with Wikipedia codingrequirements and included all historical data and sources dating back to 1996.• Proposed a social media approach for integrating the ZRA brand into Twitter and other new social media platforms.• Partnered with the Creative Director to revamp the ZRA interface, including logo, color palette, graphics, and website, with strategic and creative insights.

Upheld the EVEREVE mission and culture to ensure every customer receives the EVEREVE styling experience and to "miss no one." Acted and led through the company's core values or H.E.A.R.T. Maintained a direct partnership with the Store Manager to drive sales and influence behaviors to provide exceptional customer connections, as well as lead, train, and coach a team of 10-15 part-time stylists. Assisted the Store Manager in leading a complex operational business including inventory management, daily operational practices, and executing our digital styling service Trendsend.

Drive brand loyalty by ensuring exceptional customer experience through a well-merchandised, visually engaging, brand-appropriate store environment. Responsible for all visual installations including monthly floorset, window setups and mannequin updates, promotional steps, and indoor marketing updates. Review and interpret a monthly floorset document and execute a storewide floor move. Train store team on merchandising standards/operation recovery. Assist Inventory Specialist with weekly markdowns and lead re-merchandising of salesfloor.

Completed an internship as the Marketing Lead for Thrift/ed. Thrift/ed is a startup and the University of Colorado Boulder's first online thrift store for college students. As the Marketing Lead, I was in charge of scheduling all social media posts, promoting contests, styling, photographing, and editing all photos from photoshoots. I collaborated closely with outside vendors and other organizations to launch new marketing efforts and build a brand identity for Thrift/ed in the Boulder community. I also tracked weekly social media engagement metrics and devised plans to improve reach with my co-founders.

Created genuine connections and built strong customer relations. Provided fashion expertise by styling based on style, body type, and lifestyle to make customers feel confident and beautiful. Curated "Trendsend" boxes which include three styled outfits based on customers' profiles. Strategically merchandised by placing product based on color stories before and after floor-sets. Operated a POS system to place online orders, conduct inventory checks, and complete markdowns.

Joined the first-ever Phi Mu member class at the University of Colorado Boulder and was elected Social Chairman. Planned and curated all social events for the chapter and partnered with other Greek organizations. The Xi Alpha chapter was just founded in 2018, so there were no prior events to base off of, therefore, I devised a thorough event planning process that incorporated the opinions of the chapter, while adhering to legal guidelines to keep members safe. I served on the Social Committee and the Executive Board with this position. Remained in the confounds of a tight budget, while meeting requirements for the number of events held per semester. Maintained good relationships with other organizations and vendors.

Coordinated events with the VP, sought out venues and sponsors, and collaborated with the Marketing and Publicity Director to publicize events.

Wrote fashion and lifestyle articles. Served on the fashion content writing team and created content based on current trends, seasonality, fashion shows, sustainable fashion, and more. Conducted interviews with small businesses to create brand spotlight articles. Portfolio available upon request.

Nikki B's College Tees is a startup apparel company I created. I designed and customized made-to-order college gameday apparel and sold my designs via social media. I focused on formulating personal connections with customers in order to create their dream designs.

Provided exceptional customer service on and off the sales floor while demonstrating product knowledge for items both in and out of my department. Increased sales per hour $291.35 or 118.94% to target during a two-month period. Worked in the TBD section.

Assisted customers in the dressing room, at the cash register, and on/off the floor. Improved the store’s appearance by tagging and stocking inventory. Spent extra hours after shifts putting out new products and redesigning the store.