Nicole Botha Email & Phone Number

Bulawayo Province, Zimbabwe

• Managed a $2.3 million marketing budget, overseeing key accounts and ensuring strategic allocation to maximize ROI across multiple campaigns.• Spearheaded the launch of PPC Zimbabwe's new product range, achieving and maintaining a 71% market share for over 5 years.• Directed all marketing and growth activities, including brand alignment, digital strategy, and campaign execution, driving consistent revenue growth.• Led and mentored a marketing team of 6 individuals, fostering collaboration and high performance to achieve departmental objectives.• Developed and executed comprehensive brand strategies, ensuring alignment across all communication channels and market segments

Bulawayo, Zimbabwe

• Created innovative and successful marketing solutions in close collaboration with colleagues and senior executives.• Generated and leveraged real-time, dynamic insights into new user acquisition, engagement and ROI metrics.• Diversified digital approaches with social media platforms, newsletters and organically-grown marketing channels.• Optimized marketing campaigns with continuous development of fresh ideas and new methods.• Prepared strategy for and coordinated distribution of press releases, newsletters, blogs, articles and social media posts.

Bulawayo, Zimbabwe

• Compiled information on market trends and competitors to assist senior marketing professionals.• Gathered feedback and KPI data to contribute to successful marketing campaigns.• Monitored web traffic to analyze website performance and practiced search engine optimization to maximize efforts in creating brand awareness.• Researched trending topics and hashtags to help staff with social media strategies.• Participated in brainstorming meetings to develop new slogans, advertisements and marketing outlets for rebranding efforts.

Bulawayo, Zimbabwe

• Improved existing account profitability by reviewing opportunities, identifying key personnel and building strong connections.• Determined customers' needs based on sales calls and face-to-face meetings.• Enhanced customer retention and expanded account growth.• Developed positive and productive customer relationships as part of robust referral pipeline.• Sustained revenue by bringing in new customers and continuously connecting with established accounts.

Master Of Commerce, Strategic Brand Management

Bachelor Of Commerce Honours, Marketing, 2.1

Certificate, Advanced Level

Certificate, Igcse