• Develop, execute and measure digital marketing strategy for increased brand awareness and lead generation• Implement marketing automation and email marketing platforms and overall strategy • Comprehensive website optimization including keywords and search terms for SEO• Complete brand update and refresh with a phased implementation plan• Collaborate with sales, subject matter experts, and design agencies to create a fully integrated customer journey• Develop a reporting process and KPIs to monitor and optimize overall marketing performance leading to informed business decisions• Project manage multiple new business verticals to ensure strategic marketing plans are implemented and executed• Lead a team to strive for positive results and personal growth

• Expanded marketing and sales funnel by over 60%• Transformed digital marketing strategies• Launched a complete company rebranding • Solved sales, marketing and product management communication process• Optimized marketing strategies utilizing Google Analytics • Enthusiastic member of the exec team

• Execute all digital marketing campaigns • Enrich website design, content, and architecture• Ensure Datalogics brand compliance internally and externally • Handle all tradeshows from start to finish• Coordinate all social activity – blog, technical forums, Twitter and Facebook• Create and analyze Google AdWords• Write customer success stories and press releases • Point person for all external vendors• Plan and execute company holiday and anniversary celebrations

• Created interactive CDs encompassing company history and product information• Maintain lead tracking programs and distribute leads accordingly• Maintain company web sites (product information/photos, trade shows, what's new section, representatives)• Write copy for bi-annual newsletter, literature, and other materials• Coordinate trade show exhibits, promotions, packaging, shipping, and travel to trade shows • Event/Sales Meeting Planning (meeting space, presentation materials, travel, meeting packets)• Distributes information to network of representatives as needed• Maintains marketing databases for literature fulfillment and procurements, direct mail prospectus, product users’ lists, and sales and field pricing manuals• Obtain cost estimates from outside vendors such as photographers, printers, illustrators or paper suppliers

• Assisted in the successful re-branding and re-launch of the company under a new name, business model, and brand identity• Managed the development of the new corporate web site• Performed product management responsibilities such as the solicitation and development of product requirements for new products• Responsible for the management of industry conferences and trade show including the management of a company booth • Develop marketing and sales collateral (e.g. brochures, presentations, etc.)• Assisted in all marketing communication efforts• Worked closely with external vendors such as PR firms, publishing vendors, web hosting vendors, external programming consultants, and industry organizations• Assisted with multiple major industry studies, working with industry experts such as Willard Bishop Consulting and McKinsey - These studies help to determine market opportunities, product vision and roadmap as well as develop the company’s 5 year plan• Provided support to sales, product management and development when necessary