Nicole Bursick Email & Phone Number

Cleveland, Oh, Us

Cleveland/Akron, Ohio

Cleveland/Akron, Ohio

By using a consultative approach, I provide educational and professional support to salon professionals to ensure success and profitability. In working in this manner rather than relying on a simple sell-in role, I am invested in my clients' success by providing sell-thru support via promotional planning, product knowledge and business training.As a business partner to my clients, I have strong relationships with my clients that are built on mutual trust. While providing them with products that help them achieve their business goals, I have increased in-salon market share, completed numerous retail and color conversions, as well as helped my clients grow professionally through continuing education and business coaching options.

Cleveland/Akron, Ohio Area

Cleveland/Akron, Ohio

Having a 360-degree view of the Beauty Industry, I provide relevant insights in many areas, including: B2B loyalty programs, Industry Trends, Technology, Supply Chain and more.

Streetsboro, Oh

Direct a team managing the daily activities of the loyalty programs for the L’Oréal Professional Products Division. This includes managing an $8.5 million annual budget in order to execute the following responsibilities: • Lead development and execution of a points system to incentivize salon loyalty and to drive brand sales• Develop key analytics involving trends in membership and redemption rates• Lead a customer service team that responds to inquiries from salons, distributors and sales representatives • Manage the rebate programs for cosmetology schools and co-op programs• Collaborate with Digital and e-Commerce teams, providing input to optimize customer experience• Lead sourcing and procurement across multiple merchandise categories, establishing vendor relationships• Curate a catalog to include education, back bar, salon apparel and tools as well as premium gift items• Manage purchase orders in SRM/EDI Platform and order processing in SAP • Maintain the loyalty reward catalog in Demandware• Interface regularly with loyalty platform partner, 500friends/Merkle to stay current with loyalty industry trendsAccomplishments:Consolidated all loyalty programs into a unified program, LEVEL Loyalty Rewards, with successful launch in 2017. This accomplishment required integrating separate programs through cross-divisional collaboration with key stakeholders including: brand senior management, Finance, Legal, Education, Sales and Marketing. This integration resulted in streamlined communication to customers, providing real-time rewards information and enhanced user experience. Because of the digital improvements, program enhancements, and ease of use, membership enrollment increased by 52% since program launch.

Streetsboro, Ohio

Directed a team that managed daily activities for five brand-specific loyalty programs: 1) L’Oréal Professionnel Elite Loyalty 2) Redken Club 5th Avenue 3) Matrix Friends & Family 4) Pureology Purerewards and 5) the combined Kérastase and Shu Uemura Art of Hair Exclusif K. Program. Administered Redken and Matrix School Rebate Programs and Matrix Chain Co-Op Program. I was a key member of the leadership team producing the Redken Symposium, an event critical to the success of Redken.Redken SymposiumWorked closely with brand teams, designers, and vendors to produce the Redken Symposium, a bi-annual event hosted in Las Vegas, attracting 10,000+ beauty industry professionals from around the world. Duties included creating The Gallerie, a 20,000 sq. ft. retail area attracting event attendees, and curating an assortment of apparel, accessories, and professional tools to be sold during the 3-day event. Worked with designers to create and execute plan-o-grams, optimizing traffic flow and customer shopping experience. Achieved 10% - 15% year over year growth in Gallerie sales during my 15+ year tenure. Coordinated events for Elite Salon Members including VIP registration and Lounge, in-event recognition, award ceremonies, and receptions. Personally maintained $750,000 budget for this single event.Accomplishments:• Successfully transitioned prior Pureology loyalty program into Purerewards, a points-based program• Re-launched Matrix Chain Co-Op Program increasing membership 20% • Launched the Matrix Family School Program• Transitioned Matrix order fulfillment from external to internal, saving $150+k/year• Interfaced with internal and external experts to transition to SAP, resulting in 85% time savings for loyalty order management• Moved loyalty database to Salesforce.com, reducing processing time and increasing visibility to field sales• Operated the Diversion Hotline• Completed Lean Flow exercise to dramatically reduce the amount of un-receivable shipments

Streetsboro, Ohio

Led a team that managed the daily activities of the loyalty programs for five brands in the L’Oréal Professional Product Division. Assumed responsibility for the Matrix Chain Co-Op and Club Matrix loyalty programs in late 2004 and supported the brand with program renovations. I continued to carry out Redken Symposium tasks, assuming purchasing and vendor liaison responsibilities along with increased involvement with the sourcing of products to be sold in the Redken Gallerie.Accomplishments:• Upon the acquisition of Pureology in May 2007, I began working directly with Marketing, Sales and Finance to train existing team members on new and old programs to allow for a seamless transition to the new program• Ensured a seamless transition of duties when facility was relocated from Hebron, Kentucky to Streetsboro, Ohio in late 2004• Completed the renovation and successfully relaunched the Redken Premier School Program in late 2004

Hebron, Kentucky

Managed a team responsible for day-to-day duties of the Redken Club 5th Avenue Program and participated in its bi-annual renovation. Continued to support my Director with the Redken Symposium with increased responsibilities each year. Participated in the successful launch and execution of the L’Oréal Professionnel Elite Loyalty Program in 2002. Began reviewing the Redken Premier School program with brand leadership and Finance teams, resulting in a new program in 2004.Accomplishments:• Successfully launched the L’Oréal Professionnel Elite Loyalty Program• Completed renovation of the Redken Premier School Program

Hebron, Kentucky

Managed a team responsible for the day-to-day processes of the Redken loyalty/rebate program, the Ambassador Program. Managed inventory of select branded accessories for Ambassador Program and brand, sourced new products, negotiated pricing and PO creation and management. I assisted in the creation and execution of Redken Club 5th Avenue, a points-based loyalty program created to replace the Ambassador Program. Completed tasks related to the Redken Premier School Program. I provided administrative support to Director for Redken Symposium activities in The Gallerie and for VIP salon guests. Carried out creation and disbursement of monthly brand Open Stock Order Forms to distributors and internal teams. Collected MSDS updates from R&I and Legal Departments and ensured timely disbursements to distribution network.

Cincinnati, Ohio

Drove store sales, maintained staffing budget, successfully executed plan-o-grams and sales floor layouts, provided excellent customer service to all guests, recruited personnel, developed and retained a network of full- and part-time sales professionals.Accomplishments: • Met or exceeded sales goals in all categories• Completed store re-staffing to upgrade talent level

Greater Chicago Area

Met or exceeded all sales targets throughout my tenure. Maintained staffing budget, successfully executed plan-o-grams and sales floor layouts, developed and retained a network of full- and part-time sales professionals.Accomplishments: • Rookie Manager of the Year, 1998 • Promoted to Manager of #1 volume store in Midwest/#3 Nationally, 1998• Regional Winner of Accessory Sales Percentage Contest, 1998

Greater Chicago Area

Led Softlines area of retail store, performed Manager on Duty responsibilities, trained and developed staff, successfully implemented plan-o-grams and layouts. Accomplishments:• Completed Target Corporation Business College, a three month intensive study program teaching business, finance, retail operations, and leadership to store managers• Learned to manage effectively a large staff (25+) of varying skill sets and education levels

Business Analytics: From Data To Insights

Bachelor Of Science - Bs, Apparel Merchandising, Design & Production, Emphases In Merchandising And Product Development

Activities and Societies: Alpha Xi Delta Sorority, Kappa Omicron Nu Honorary, Pi Upsilon Omicron Honorary.