Nicole Canulla Email & Phone Number

Newton, Ma, Us

Strategic and entrepreneurial B2B marketing and communications leader with expertise in launching and building brands. Experience in integrated marketing campaigns, internal communications, corporate communications, media relations and investor relations. Self-motivated leader, mentor, and collaborator. Sample clients: Cybereason, ESET, AppRiver, CounterTack, KnowBe4.

As Head of Marketing and Communications, I spearheaded DUST’s marketing strategy utilizing extensive expertise in sales enablement, content creation, media relations, corporate communications, and investor relations. Sample responsibilities included: Public Relations & Communications:Supported initial company launch and all communications and investor relations relating to the $2.3M seed investment as well as $10M Series A round. Developed and implemented all PR programs and campaigns; built and nurtured press relationships leading to coverage across business and trade publications (e.g., Bloomberg Tech TV, NBC News, Bloomberg print, TechCrunch, Fortune, Boston Globe).Led brand awareness efforts including all speaking and awards initiatives securing prestigious honors from CNBC, SC Magazine, BostInno, etc. Managed all analyst relations (briefings and inquiry calls).Led and developed all internal and employee communications. Marketing: Responsible for all core marketing and communications initiatives collaborating with key stakeholders across sales, operations, and engineering. Managed digital marketing and design agency; launched new website increasing traffic and email captures/demo requests.Oversaw all website management (Craft), CRM management (Hubspot), and pipeline activity. Supported go-to-market strategy and developed targeted marketing and awareness campaigns with a direct impact on pipeline activity. Managed event logistics and led company’s first-ever tradeshow participation from design to booth demos.Co-built and implemented content marketing framework to support customer journey.Built and executed new sales processes (i.e., Gong) to strengthen sales and marketing strategy and better understand buyer personas and use cases.

Woburn, Ma

Developed external remarks and speeches for President of North America; worked one-on-one to develop messaging. Served as Communications point person for North American Human Resources and acted as regional Internal Communications lead.Managed PR strategy and regional campaigns around corporate and consumer initiatives in North America; aligned with Russian headquarters and regional PR leads to implement global activities at a local level. Developed PR plans and new media strategies to support North American regional initiatives and global partnerships including product launches, sponsorships (i.e. Ferrari) and events (i.e. Partner Conference). Served as North American Representative on Crisis Communications Taskforce (7-person team); assisted in development of company handbook and workflow for 2400-person global company. Acted as PR lead for Partner Advisory Council; manage partner references to leverage for B2B communications activity.

Boston, Ma

Helped drive communications strategy for 3,000-person global company; co-led creation of company messaging and internal/external communications plans and ensured unification of messaging across teams, capabilities and offices; Drove strategy and media relations for platform events and industry events (Advertising Week, Social Media Week, The NewFront etc.) Extended visibility for Global Executive Board; wrote speeches for Executive presentations and keynotes for industry events. Drove internal communications—serving as a consultant to C-level executives; Senior Leadership Team and Human Resources; worked one-on-one with President of North America; led, developed content of company newsletter.Partnered with Executives across six U.S. offices as well as local HR leads to support local efforts with press releases, media and conference opportunities.

(Organized by key client work)Toshiba America Consumer Products• Oversaw media strategy, product reviews, promotions, sponsorships, tradeshow support and press conference logistics for Toshiba America Consumer Products. • Participated in hands-on marketing programs including the introduction of Toshiba’s gigabeat portable music player to consumers.• Co-managed Sabre award-winning U.S. launch of HD DVD. Oversaw partner collaboration with HD DVD Promotions Group, partner agencies and major motion picture studios. Implemented crisis communications and reactive media relations program for HD DVD. Orbitz Worldwide • Managed media relations program for Orbitz Worldwide (including blogger events). Research in Motion (RIM) • Managed RIM's application media relations program providing creative direction and strategy.• Co-managed RIM’s 2008 Taste of BlackBerry media and ISV partner event.