Nicole Cavin Email & Phone Number

In addition to the activities below, my role as Senior Executive also involves:• Building relationships with internal teams to align on joint projects and to remain informed and consulted on activity that may impact SEO• Work alongside Marketing Director, Marketing Campaign Manager and eCommerce Manager to provide SEO best practices and industry research for each campaign• Chair SEO-led project meetings with internal stakeholders to give updates on project milestones, performance, identify and overcome blockers and receive feedback• Identify and research blog content gaps then liaise with our blog content writer on a weekly basis to schedule content for that week• Create custom reports within GA4 to analyse data in more detail and make better informed decisions• Migrate Universal Analytics reports to GA4 metrics on Looker StudioAchievements:• Increased number of backlinks achieved per month by a further 50% YoY• Increased number of keywords in position 1-3 on Page 1 of SERPs by a further 30.46% YoY• Increased visibility by a further 45.55% YoY to become the market leader within our niche by 12%• Increased organic traffic to first SEO-led category optimisation project by 185.45% YoY• Increased organic blog traffic by 125.69% YoY

• Build off-page performance through a variety of backlink types• Liaise with content team to create industry leading, expert backed content in line with best practices• Create and continually update SEO guidelines and processes to promote SEO-friendly best practices within eCommerce, marketing, content and design teams• Resolve technical issues and deliver technical best practices through the use of Screaming Frog and other SEO tools• Remove or update legacy pages to improve search indexation• Extend site structure to improve internal linking• Regularly update Google Business profiles with any events, updates or information relevant to our 6 stores across the UK• Continually keep up to date with industry news, updates and developments through newsletters, webinars and articlesAchievements:• Increased number of targeted backlinks achieved per month by 25%• Increased number of keywords in position 1-3 on Page 1 of SERP by 88.36%

Role involved:• Planned, developed and implemented SEO strategy• Competitor research and analysis to determine gaps within the market• Website navigation and URL restructure with redirects to follow best practices through extensive keyword research and competitor research alongside industry expert opinions• Liaised with web, content and social teams to create industry leading, expert backed contentAchievements:• Delivered record increase of 39% YoY organic traffic improvements• Improved organic visibility by 70%• Achieved 96% increase in keywords ranking on Page 1 of SERPs

Greater Glasgow Area

Responsibilities included:• Copywriting and updating metadata and on-page content for new and existing categories within the international websites whilst maintaining brand tone of voice and pin pointing keywords for each of these categories to ensure high rankings on Google• Used reports to analyse and assess fashion trends, competitors and company best sellers to promote and push in regular newsletters for the US and ES mailing lists to achieve KPI targets• Project leader of Affiliates programme: responsibilities included reporting on performance from week prior and working with the Affiliates agency to keep up-to-date with the latest trends and activities within the affiliates channel• Evaluated customer research, market conditions and competitor data to improve performance of US and ES across digital• Used Universal Analytics to report weekly and monthly on digital performance to feedback to senior management

Paisley, United Kingdom

Role involved:• Working alongside web developers to complete clients websites with all marketing related aspects to maximise website leads, visits and sales through SEO, Google Analytics and Webmaster Tools• Reporting on and analysing KPI's including conversion rates, bounce rates and traffic• Day-to-day admin of clients websites including copy, content, image and metadata updates• Planning, implementing and managing SME PPC budgets whilst ensuring all PPC search, display and shopping campaigns are effectively optimised whilst performing keyword and metadata research and enhancing landing pages to maximise performance

Glasgow, United Kingdom

Duties involved:• Assisting in the development of eye-catching e-commerce and social shoots, this involved steaming all items and preparing them for photoshoots, following shoot checklists to ensure each garment is picture-perfect and having every item ready to be shot to ensure maximum time management• Engaging in the management of Facebook and Twitter through researching and scheduling creative content to engage with the target audience• Assisting the PR & Collaborations team where I directly contacted bloggers and created relationships with them in return for posts featuring the brand to target a wider audience and generate recognition• Aiding in the organisation of competitions including Facebook Live as an incentive for consumers to follow and also interact with the brand

Silverburn, Midlothian, United Kingdom

Tasks included:• Training new members of staff on customer service, tills, handling cash, merchandising and stock replenishment• Merchandising and dressing mannequins in the newest seasons clothing• Organising table displays in order to catch the attention of customers• Answering phone calls politely and giving customers as much as possible• Ordering items of furniture for customers, I also offered Home Loans• Dealing with cash

Glasgow, United Kingdom

Role included:• Maximising usage of social media to rapidly increase followers through hashtags and using content to engage with customers• Using Google Analytics to measure reach and assess website traffic• Utilising Search Engine Optimisation to improve search engine rankings, overall reaching page 1 search on Google for relevant keywords

Glasgow, United Kingdom

Internship involved:• Creating blog posts that can be viewed on the QUIZ website to give readers inspiration of what to purchase• Attending photoshoots and helping with the daily runnings which included advising of how to maximise appearance of all merchandise• Contacting bloggers to send them the latest season's clothing for them to advertise on their Instagram pages and blogs as well as sending items to fashion weeks to gift celebrities• This role has led to increased awareness of the brand including an increase in following and loyalty

Ba (Hons) International Fashion Branding, Marketing

Level Three (Bachelors) - • The Enterprise Value Challenge in the fashion sector • Business Research Methods and Skills • Marketing.

Hnd Retail Management, Marketing, Aa

Activities and Societies: Work Experience within House of Fraser for 10 weeks. Level One (HNC) - • Retail Environment • Stock Presentation.