Senior Marketing Specialist
Current• Led the development and implementation of comprehensive media plans for multiple commercial real estate properties ensuring strategic advertisement placement across various platforms to maximize brand exposure and effectively reach target audiences.• Collaborated with and led internal teams and external agencies to create compelling marketing materials including 3D renderings, print materials, traditional media ads, photography, videography, online content, ensuring alignment with… Show more • Led the development and implementation of comprehensive media plans for multiple commercial real estate properties ensuring strategic advertisement placement across various platforms to maximize brand exposure and effectively reach target audiences.• Collaborated with and led internal teams and external agencies to create compelling marketing materials including 3D renderings, print materials, traditional media ads, photography, videography, online content, ensuring alignment with brand guidelines and project objectives.• Design marketing materials including online advertising, traditional print media, signage, brochures, and printed materials that align with the company's brand guidelines and marketing objectives.• Directed and planned social media marketing strategies, personally generating content ideas and managing social media accounts, achieving a 30% increase in engagement and a 40% growth in followers.• Implemented effective SEO strategies to improve organic search rankings, enhance online visibility, and drive website traffic for commercial real estate properties.• Managed Google Ad campaigns, optimizing ad spend and targeting to maximize ROI and drive qualified traffic to property listings.• Conducted thorough performance analysis of digital advertising campaigns, leveraging insights to optimize strategies for improved engagement and conversion rates. Show less