As the digital marketing strategist, I led all digital projects including social media strategy, digital advertising, survey research, virtual events and website development. I developed, deployed and optimized efforts using programs like Google Analytics, Google Ads, WordPress, Sprout Social, Facebook Ad Manager, LinkedIn Campaign Manager, QuestionPro and Excel. I also streamlined digital processes and trained coworkers on digital platforms to improve business efficiency.

As a staff strategist, I supported the development and execution of strategic communications plans for clients across various industries including government, finance, health care, real estate, non-profit, and transportation. On account teams, I contributed marketing strategy, public relations, social media, and earned media skills to help clients reach their goals.

The Fulbright U.S. Student Program is a nationally competitive scholarship program which aims to promote international goodwill by sending U.S. students abroad to study and research. I received the Ireland Open Study/Research Award. This scholarship allowed me to attend Trinity College Dublin, receive my Master's in Marketing, and research the relationship between brands and cultural identity. My project explored Guinness as a case study for brands that closely associate themselves with culture and how young Irish people perceive Guinness as a representation of Irishness. Conclusions found help marketers better understand how brands and cultural identity shape one another and drive consumer behavior.

In my senior year with WKU Student Publications, I was appointed to launch a new student-led media agency: Cherry Creative. As Founder, I was an integral part of establishing the vision and goals of the organization. I was also involved in branding, budgeting, marketing, and recruiting. As Creative Director, I oversaw the publication of monthly special sections and sponsored content from brainstorming to distribution. I managed a team of about 15 people including editors, writers, photographers, and designers. I helped grow profitability, and in our first special section, we increased profit by 300%. My responsibilities also included hiring editors, assisting editors in hiring staff, meeting with clients, assisting in selling sponsored content, and running weekly staff meetings. I also acted as a liaison between the Cherry Creative staff and advertising staff to ensure effective collaboration and successful client relationship management.

The Talisman is an award-winning student magazine and website at Western Kentucky University. The Talisman has won 20 Pacemaker Awards (the top honor for student publications). As the Marketing Research Analyst, I recorded analytics of daily social media posts, engaged with our target audience over social media channels, presented data trends to staff on a weekly and monthly basis, and assisted the marketing team with event planning and execution.

C2 is a respected PR and marketing agency in Louisville. As the intern, I regularly designed social media graphics, handouts, and print and digital advertisements. I also gained earned media for clients by successfully pitching features and opinion editorials to media outlets. My responsibilities also included writing media advisories, press releases, and news stories and attending news conferences and client meetings. Additionally, I assisted in developing communications plans, planning and executing community engagement efforts, and in photo/video shoots.

As the Communications Intern at GM's Bowling Green Assembly, I assisted the Communications Manager in creating and implementing internal communications campaigns at a manufacturing plant of approximately 1,000 employees. This included designing, writing, printing, and distributing the weekly plant newsletter. I also gained experience in event planning by heading a community philanthropy event. My role also included designing logos, flyers, and apparel for internal use, creating training and informational videos, and performing other marketing tasks as needed.

The College Heights Herald is the award-winning student newspaper at WKU. The Herald has won 17 Pacemaker Awards (the top honor for student publications). As a designer I created layouts and infographics for the newspaper published twice a week, serving over 21,000 students and the local community. Working at the Herald taught me the importance of meeting deadlines, creative experimentation, and collaboration. Additionally, this role allowed me to fine-tune my skills in Adobe InDesign, Illustrator, and Photoshop.