Head of Brand Academy: Inspiring & Building World Class Brand BuildersInsights Discovery Practitioner

trycaliper.com

• Reports directly to CEO/COO, 4 direct reports • Developed and led go-to-market strategy including forecast & budget to launch Caliper CBD across eCommerce, wholesale & retail. • P&L accountability

• Built P&L, forecast, & marketing budget for entire consumer goods business • Launched Caliper CBD product line (4 skus) across eCommerce, wholesale & retail. • Launched user-centered D2C site with custom site functionality including wholesale & subscription • Identified and manage vendor relationships for B2C businesses (packaging suppliers & fulfillment center) • Lead marketing strategy, budget & execution

• Launched No Cow Energy Bar - concept to commercialization in under 6 months • Managed E-Commerce business including Amazon - Proficient in AMS, VPC, Vendor Central & Seller Central• Stage gate management • Marketing strategy, planning, and execution• Consumption analysis • Shopper Marketing strategy & execution • Consumer research strategy & execution

• Managed new brand & business for WhiteWave Foods, "Sir Bananas"• Championed re-launch of Sir Bananas packaging and marketing redesign utilizing consumer and retail learnings• Lead for Horizon Organic 2018 innovations across portfolio

• Fast tracked, led and enrolled cross-functional team through a complex & technical project that required launch timing of Sir Bananas to be expedited to under 6 months from concept to commercialization. • Championed concept creation of new brand, Sir Bananas by utilizing consumer insights, category analysis, and global trends to find unique white space opportunity

• Project management lead for a rapid product development project from concept to commercialization in 4 months to expand capabilities for WWF into shelf stable bottles• Led project management for new brand to WWF including research, brand identity, naming, sales collateral, budget, & marketing strategy • Planned, executed, & institued tradeshow, conferences, and market visits to drive creative thinking about innovation, consumers, food & product development • Organized, led, and analyzed several qualitative market research studies • Facilitated multiple in-depth interviews & focus groups and provided analysis & recommendation • Managed team budget, invoices, & new contracts

(Part Time & Summer Programs)Analyzed competitive category activity for Oral-B and Sonicare products. Assessed digital marketing strategies, researched trends, and recommended additional positioning opportunities for prospective oral care product.Formulated strategic recommendations for Reach Total Care Floss business. Collaborated with agency to optimize REACHbrand.com website to include new product portfolio and better functionality.Led package redesign and harmonization for Canadian and United States Listerine PocketPaks. Reduced complexity of Listerine PocketPaks SKU count by 52% and evaluated future cost improvement opportunities.

Devised quantitative audits in various metropolitan convenience stores to better understand product placement, displays, and product retention.