Supported $500MM Fisher Price Infant Toy business. Ensuring all brand marketing projects were supported by business strategy, objectives and insights.Assisted in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of businessWorked cross functionally with Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.Communicated regularly with regional teams and lines of business to ensure needs are being metRoutinely presented product strategy and financials to senior leadershipMonitored key trends, brands and competitors’ performance in all marketsLed global business reporting and analysisRan weekly POS reports detailing product performance at key retailers, monitoring ARP, competitor analysis, year over year overviews, and monthly demand analysis

Graduate Level Sport Product DevelopmentGraduate Level Leadership in Sport

Researched and developed new product lines Visually merchandised retail space, including design layout, fixtures and apparel displaysCreated online product listings and ran sales analysis reports through Shopify softwareOversaw Fulfillment Team, ensuring all orders are shipped on-time through use of Shipstation softwareManaged inventory for both online store and in-person retail storeMaintained relationships with key B2B accounts across multiple customer segments including: wholesale, boutiques, mall and groceryManaged open orders in Shopify, maintained relationships with local vendors, placed buys and ensured production timelines were met

Managed MLB annual business revenue of $180MM for headwear, apparel and accessory product linesMaintained relationships with the MLB League Offices focusing on compliance with League initiativesPerformed business analysis reports showing current revenue snapshots and how they tracked against licensed contractual revenue goalsEnsured all MLB licensed product lines were developed and launched on time and aligned with market needs, trends, were competitive in the market and achieved desired target marginOversaw go-to-market responsibilities for MLB licensed headwear, apparel & accessories by working cross functionally with Sourcing/Production, Design, Marketing, Creative Services, Operations and Sales Managed relationships with MLB Spring Training buyers and developed specific products for their sitesResponsible for all MLB licensed postseason and World Series product, worked with lead internal associates as well as regional Sales Managers, resulted in $12MM in sales Monitor MLB inventory levels and work with Sales & Planning teams to maximize at-once sales opportunities

Managed NFL business annual revenue of $110MM for NFL On-Field and Lifestyle product linesMaintained relationships with the NFL League Offices focusing on compliance with League initiativesEnsured all NFL licensed product lines were developed and launched on time and aligned with market needs, trends, were competitive in the market and achieved desired margin targetsOversaw go-to-market responsibilities for all NFL specific headwear by working cross-functionally with Sourcing/Production, Design, Marketing, Creative Services, Operations and Sales Led initiative to better streamline communication and project management with the NFL League Offices to align calendars and procedures resulting in reduced costs and increased profitsResponsible for all NFL postseason and Super Bowl product (revenue range from $9MM – $13MM), led daily sales presentations during postseason, working with lead internal associates as well as regional and global Sales Management and Key Accounts to ensure clear communication & maximized key deliverablesParticipated and graduated from Management Training ProgramManaged 2 direct reports

Assisted in managing NFL business revenue across all product lines, which had seen steady growth over previous year’s salesMaintained relationships with the NFL League Offices, obtaining product approvals and reporting sales Managed, analyzed and maintained inventory levels and reviewed product assortmentProject manager for postseason headwear sales and execution, ran company-wide sales calls, was main point of contact for NFL postseason designs including Division, Conference and Super Bowl Champions headwear – resulting in average of $10M in sales per seasonResponsible for product lifecycle: selecting products, forecasting sales, running P&L reports, setting prices, developing sales tools recapping & analyzing program sales for On Field and Lifestyle headwear

Managed Kids’ headwear business with annual revenues of $17MM across all product categoriesMaximized opportunities to grow sales of Kids’ product working cross-functionally to review stock lines, develop custom product, and seasonal programsResponsible for product lifecycle. Duties include: selecting products, forecasting sales, running P&L reports, setting prices, developing sales tools recapping and analyzing program salesProficiency with SAP Business Intelligence software. Used to identify areas for growth, provide feedback to key accounts and sales ensuring sales goals are met