- Led Creative Services department to drive overall timeline and execution of Marketing team projects. Working with both internal and external partners to ensure on time completion while maintaining brand integrity and messaging. - Partnered with cross functional teams to create yearly marketing promotions for various lifestyle brands. Successfully implemented campaigns that enticed and engaged consumers, resulting in increased sales. - Worked with external vendors to order marketing collateral, merchandise and display items both domestic and internationally. - Managed creative services team, including 5 direct reports.

- Communicated strategy, brand image and messaging for various wine brands that represented varying price points, regions, demographics and history. Wrote and edited content for various elements (brand collateral, websites, presentation and promotions) that effectively communicated the brand story and engaged consumer awareness. - Analyzed and reported brand performance utilizing sales data, budgets, run rates, industry data (AC Nielsen) and market/distributor feedback. - Led new product and package evolution development, including strategic plans, presentations, internal/external communication elements, release timelines and launch follow up.- Monitored and forecasted case volumes and transition timing with production team. - Website management – created and maintained stand-alone brand websites including e-commerce platforms. - Developed and monitored brand budgets. Yearly bonus was based on effectively managing spending and brand performance. - Brand and industry category expert. Utilize AC Nielsen data to pioneer brand presence in relation to internal company, distributor, retailer and key business partners.

- Sales tools responsibility – Built and maintained brand and key account presentations. Communicated industry data used by internal sales team, distributor and retail business partners. Distributed collateral amongst sales team and distributor network. - Released new vintages. Monitored wine inventory and plan for vintage release. Worked with wine maker to create tasting notes, including gathering technical information, vintage notes for each region, tasting the wine and writing the description. - Consumer and market engagement – Organized wine events, responded to customer inquiries, business partner newsletters and conducted market surveys. - Interacted with cross functioning teams including – events, public relations, winemaking, production, sales, accounting and operations.

• Supported extensive team – 4 executives and supporting team.• Support included daily intensive scheduling, maintenance of calendar, bi-weekly expense reports, domestic and international travel, presentations and communications representative.• Developed presentations based on research from strategy team, consultants and crucial business partners that established first Supply Chain Strategy in company history. • Coordinated quarterly workshops, presented developments and progress to invested business partners, consolidated feedback to build current strategy and develop strategies to support business needs.• Organized monthly newsletter including design, layout and content arrangement and distribution. Distribution included the CEO of Gap Inc and his Executive Leadership Team.• Managed 4 individual‘s expense reports for domestic and international travel averaging $12,000 per month. • Maintained accuracy of forecast and budget of executives. Partner with finance team to ensure all monies spent are reflected in the forecast and that expenses fall within budget. This report is distributed to the division and used to create budgets for subsequent fiscal year. • Co-planned/coordinated Supply Chain Conference working with a $500,000 budget. Brought together 200 people across the Supply Chain to explore and educate on our current and future Supply Chain. Coordinated agenda, speakers and working group arrangements. Assisted with special events, presentations and communication. Provided on-site support during the conference.

• Responsible for supporting 3 executives. • Support included daily intensive scheduling, maintenance of calendar, bi-weekly expense reports, domestic and international travel, presentations and communications representative.• Acted as a liaison between executives and internal/external business partners. Monitored incoming calls and emails and responded in a timely manner with requested information.• Prepared expense reports for each executive. Expenses include domestic and international travel. Average report amount was $10,000.• Partnered with finance to ensure that each budget forecast was accurate and that spend was within budget. • Participant of Diversity Change Team, responsibilities include raising money for Adopt-A-Family program, implementing diversity program.• Assist in coordinating bi-yearly Directors conference. Co-organize presentations, speakers, working sessions and events. • Interviewed and built new administrative team, implemented new training material.