B2B and B2C

• Provide actionable insights based on syndicated data, consumer information, and loyalty card data to direct marketing mix and product launch decisions in Hispanic and general market contexts.• Establish and grow relationships with all data vendors to maximize value and optimize resource dollars.

• Leveraged analytical skills to assist with cottage cheese brand launch through expansion planning, FSI/media planning, pricing/promotion strategy, sales and promotion analysis, and assessing the impact of competitive product introductions.• Assisted with creative development and/or execution of website re-launch, first ever online advertising campaign, FSI’s, and POS to enhance brand awareness and consumer engagement.• Provided presentations, syndicated data (IRI), planograms, and ad tracking to Regional Sales Managers to facilitate regular reporting process, business reviews, and customer headquarter calls.

• Team leader and presenter for the winning team of interns in a “Harvard Business Case” competition about Apple Computer.• Rationalized collateral and content around a brand refresh and new brand voice in conjunction with marketing team.• Researched and drafted content for the new services section of the external website, internal news stories, a client-facing newsletter, an offering brief, and an executive biography.

• Leveraged analytical skills through graphical and statistical analysis for clients such as Federal Express.• Utilized marketing research technology such as ECRM, Marketing Ventures, and Spectra to identify trends in consumer demographics and advertising.