-Managed all consumer and trade publicity efforts for the company’s four premier media brands-Initiated and managed creative PR campaigns and strategic partnerships that enhanced brand awareness-Proactively pitched EIC and spokespeople to secure press across all media platforms – broadcast, print, radio and online-Wrote and distributed press releases on company initiatives to secure key media placements-Recruited, trained and managed department interns-Planned, organized and executed all press efforts for industry and brand events-Coordinated all preparation and day-of logistics for each brand's broadcast segments-Fostered and maintained effective relationships with key media contacts, vendors and advertisers

-Oversaw national consumer and trade publicity for In Touch Weekly, J-14, Twist and M magazines-Wrote press releases and pitches to secure placements in consumer and trade press-Secured national and local coverage of celebrity photo shoots and interviews-Built relationships with media, establishing editors as news, fashion, beauty and lifestyle experts for national entertainment and news programs-Worked with editors and publicists to develop product driven fashion, beauty and lifestyle television segments-Planned, organized and executed press efforts for magazine events such as In Touch Weekly’s 5th Anniversary celebration and the annual Icons & Idols party-Proactively pitched magazine content and spokespeople to secure press across all media platforms – broadcast, print (consumer and trade), radio and online -Recruited, interviewed, trained and supervised department interns-Coordinated product, fittings and day-of logistics for all broadcast fashion, beauty and lifestyle segments-Updated databases, maintained lists, monitored and tracked press, prepared weekly status reports

-Created press documents and company collateral kits-Proofread and copy edited all department reports, presentations and materials-Researched, secured and organized on-site presence for company tradeshow opportunities-Secured speaking opportunities for high-level executives -Prepared talking points and PowerPoint presentations for high-level executive presentations-Conducted market research; updated databases-Maintained department media lists-Prepared monthly status reports

-Managed one of the agency’s project-based clients-Created and organized a series of events that fostered grassroots-based promotion for the client’s new wine offerings; as a result, built relationships with approximately 40 venues in the Boston market-Pitched clients to broadcast, print and online media-Assisted with all aspects of special event planning and day-of implementation -Worked with vendors and assisted with administrative tasks-Compiled press clips and wrote media placement reports for the agency's clients -Updated media databases and conducted research; wrote and edited press documents