Identifying and recruiting new affiliates, Maintaining stimulating relationships with the current affiliates, Developing and monitoring affiliate promotions, Reporting for affiliate marketing promotions and activity, Maintaining on-going communication campaigns, Identifying and implementing other opportunities to enhance the affiliate program, Keeping affiliates up to date on new products and any program enhancements, Continually motivating affiliates to perform better, Keeping track of affiliate sales and paying affiliates in a timely manner (for in-house affiliate managers), Monitoring and reporting on competitors’ affiliate campaigns and promotions