Nicole Willis Email & Phone Number

New York, NY, US

New York, NY, US

• Hired to lead integration of Campaign Analytics products with Nielsen’s new “NielsenOne” audience measurement product offering. Shaped and executed NielsenOne Outcomes roadmap, building out new products, platforms, and.
• Designed proof of concept for new product measuring conversion analytics including data collection pipelines, innovative methodology delivering probabilistic metrics, and user interface fully integrated with NielsenOne.
• Delivered Conversion Analytics proof of concept within three months by leading new cross-functional team of product managers, technologists, and data scientists. Provided metrics for pilot campaign and created platform.
• Collaborated across business units including sales, marketing, legal, and privacy to size market, explore partnerships, and identify pilot opportunities.
• Developed roadmap to build and evolve new reporting dashboard for survey-based product measuring brand awareness from advertising campaigns.

Jacksonville, FL, US

• Improved project outcomes and deliverables by spearheading complex projects, facilitating homegrown analytic tools, optimizing Cognos implementation, and managing delivery of custom reporting to internal and external.
• Slashed SLA in request response time and reduced escalations from clients by developing department structure, delivering exceptional client services, and addressing issues and requests.
• Enhanced staff performance and ensured integrity of sensitive data by directing team of 16 data analysts and business intelligence developers in reporting analytics to internal teams and external clients.
• Attained continuous process improvement and enhanced data quality by resolving issues and leading agile transformation of Data & Analytics department.
• Achieved set performance goals by leading product owner and data architect to deliver products and services utilizing data lake.
• Enabled budget reallocation and reduced support needs by performing application rationalization that eliminated four APIs and one application.

New York, NY, US

• Spearheaded and delivered product, cloud migration, and infrastructure projects while leading technology teams. Bolstered staff performance by providing effective leadership to an offshore development team of 16 and.
• Oversaw cross-functional team of 30 personnel in developing U.S. eCommerce sales, offering products, and integrating panels and point of sale data sources.
• Enhanced product quality by improving production process while liaising with senior leaders.
• Attained development of “factory” to process data and accomplished Machine learning-enabled data categorization.
• Achieved fast-track promotion to spearhead program, leverage product management skills, and facilitate product managers.

New York, NY, US

• Provided strategic direction to the regional client service team that served seven Procter & Gamble business units in Central and South America. Cultivated robust relationships with regional P&G senior business leaders.
• Enhanced client satisfaction by 10% by improving consistency of customer service and alignment to business.
• Achieved operational excellence and reduced payment delays by managing contracting / invoicing processes.
• Facilitated P&G’s business goals to increase profitability of sales by improving joint business planning.
• Sold first Nielsen Neuro / Brand Effect project in region while leading marketing effectiveness practice.

New York, NY, US

• Led successful product build and rollout of @plan online advertising planning tool by providing effective leadership and oversight to global cross-functional team. Formulated specifications for new interface and survey.
• Generated multimillions in revenue by overseeing front / back end and methodological improvements of @Plan.
• Acquired funding support from senior leadership for critical product rewrite by outlining product strategy.
• Accomplished goals by leading cross-functional teams across India, Europe, U.S., and Australia to execute data processing.

New York, New York, US

Hired to perform product and project management in a new division that leveraged sensitive credit card data for market research services, identified client needs, developed product concepts, specified requirements, and managed product implementation. Afforded opportunity to lead cross-functional teams including client-facing staff and technologists to.

Port Washington, NY, US

Designed research products for digital music acquisition and usage behavior based on meter technology. Determined the market potential and managed product expansion into new territories and implemented an aggressive PR campaign that yielded high placements in major entertainment magazines and top newspapers.

Reston, VA, US

Transitioned into the Director of Product Management role at comScore in 2002, when it acquired my former employer, Jupiter Media Metrix, where I started as Director of Product Management in 2000. Guided the product team during the merger and oversaw a complete overhaul and relaunch of the entire product line afterward. Led team to design and rollout of a.

Master In Management - Mim, International Business

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Foreign Affairs And Latin American Studies