Nicole Willis Email and Phone Number
As a future-focused product management executive, I am known for creating informed product strategies, managing the end-to-end product lifecycle, enhancing client satisfaction, and implementing new technologies leveraging agile methodologies while mentoring rising professionals to become leaders. I excel at turning problems and challenging situations into opportunities for organizational growth and developing ideas that ensure global success and profitability. My ability to define business requirements, optimize processes, and build relationships with key stakeholders ensures organizations benefit from increased productivity and products aligned to organizational goals A rising thought leader known for establishing, developing, motivating, and leading cross-functional teams, I achieve designated goals across complex and evolving environments. Always keen to innovate, I possess experience in clean rooms, email-scraped data, panel-based data, machine learning, and data fusion. If you are interested in networking with a multilingual product management leader who brings cross-discipline professionals together to build and launch products that advance organizational goals, I welcome you to connect with me.AREAS OF EXPERTISE: Strategic Planning & Execution | Product Roadmap Development | Cross-Functional Collaboration | Project Management | Agile & Scrum Methodologies | Quality Assurance & Compliance | Team Leadership | Needs Assessments | Requirements Definition | Client Relationship Management | Relationship Building | Budgeting & Forecasting | Customer Satisfaction
Kinesso
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Director Of Product ManagementKinesso Jun 2024 - PresentNew York, Ny, Us
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Director Of Product Management - Campaign AnalyticsNielsen 2022 - 2023New York, Ny, UsHired to lead integration of Campaign Analytics products with Nielsen’s new “NielsenOne” audience measurement product offering. Shaped and executed NielsenOne Outcomes roadmap, building out new products, platforms, and integrating existing products into NielsenOne suite of workflow applications.● Designed proof of concept for new product measuring conversion analytics including data collection pipelines, innovative methodology delivering probabilistic metrics, and user interface fully integrated with NielsenOne. ● Delivered Conversion Analytics proof of concept within three months by leading new cross-functional team of product managers, technologists, and data scientists. Provided metrics for pilot campaign and created platform for future products to integrate dashboard delivery in NielsenOne. ● Collaborated across business units including sales, marketing, legal, and privacy to size market, explore partnerships, and identify pilot opportunities. ● Developed roadmap to build and evolve new reporting dashboard for survey-based product measuring brand awareness from advertising campaigns. -
Director, Data ProductAvaility 2019 - 2022Jacksonville, Fl, UsImproved project outcomes and deliverables by spearheading complex projects, facilitating homegrown analytic tools, optimizing Cognos implementation, and managing delivery of custom reporting to internal and external clients.Accomplishments include: ● Slashed SLA in request response time and reduced escalations from clients by developing department structure, delivering exceptional client services, and addressing issues and requests.● Enhanced staff performance and ensured integrity of sensitive data by directing team of 16 data analysts and business intelligence developers in reporting analytics to internal teams and external clients.● Attained continuous process improvement and enhanced data quality by resolving issues and leading agile transformation of Data & Analytics department.● Achieved set performance goals by leading product owner and data architect to deliver products and services utilizing data lake.● Enabled budget reallocation and reduced support needs by performing application rationalization that eliminated four APIs and one application. -
Program Manager / Technology LeadNielsen 2015 - 2019New York, Ny, UsSpearheaded and delivered product, cloud migration, and infrastructure projects while leading technology teams. Bolstered staff performance by providing effective leadership to an offshore development team of 16 and five data scientists in developing an eCommerce data processing system. Led team to provide an innovative data set through creative solutions and by integrating new technology with legacy systems.Accomplishments include: ● Oversaw cross-functional team of 30 personnel in developing U.S. eCommerce sales, offering products, and integrating panels and point of sale data sources.● Enhanced product quality by improving production process while liaising with senior leaders.● Attained development of “factory” to process data and accomplished Machine learning-enabled data categorization.● Achieved fast-track promotion to spearhead program, leverage product management skills, and facilitate product managers.
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Regional Client Service Manager For Procter & Gamble - Latin AmericaNielsen 2012 - 2015New York, Ny, UsProvided strategic direction to the regional client service team that served seven Procter & Gamble business units in Central and South America. Cultivated robust relationships with regional P&G senior business leaders to drive strategic, cohesive functions and develop joint business research plans in pursuit of the client’s strategic goals.Accomplishments include: ● Enhanced client satisfaction by 10% by improving consistency of customer service and alignment to business. ● Achieved operational excellence and reduced payment delays by managing contracting / invoicing processes. ● Facilitated P&G’s business goals to increase profitability of sales by improving joint business planning.● Sold first Nielsen Neuro / Brand Effect project in region while leading marketing effectiveness practice.
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Vice President, Product Management - @PlanNielsen 2008 - 2011New York, Ny, UsLed successful product build and rollout of @plan online advertising planning tool by providing effective leadership and oversight to global cross-functional team. Formulated specifications for new interface and survey redesign while facilitating data fusion methodology development. Cultivated use and purchasing of @Plan by assisting sales and client service teams.Accomplishments include:● Generated multimillions in revenue by overseeing front / back end and methodological improvements of @Plan. ● Acquired funding support from senior leadership for critical product rewrite by outlining product strategy.● Accomplished goals by leading cross-functional teams across India, Europe, U.S., and Australia to execute data processing.
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Vice President, Product Manager - Citi AnalyticsCitigroup 2004 - 2007New York, New York, UsHired to perform product and project management in a new division that leveraged sensitive credit card data for market research services, identified client needs, developed product concepts, specified requirements, and managed product implementation. Afforded opportunity to lead cross-functional teams including client-facing staff and technologists to align deliverables to client needs. -
Product Manager - Digital InsightsNpd 2003 - 2004Port Washington, Ny, UsDesigned research products for digital music acquisition and usage behavior based on meter technology. Determined the market potential and managed product expansion into new territories and implemented an aggressive PR campaign that yielded high placements in major entertainment magazines and top newspapers. -
Director Product ManagementComscore 2000 - 2002Reston, Va, UsTransitioned into the Director of Product Management role at comScore in 2002, when it acquired my former employer, Jupiter Media Metrix, where I started as Director of Product Management in 2000. Guided the product team during the merger and oversaw a complete overhaul and relaunch of the entire product line afterward. Led team to design and rollout of a new web-based data query tool in two months.
Nicole Willis Education Details
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Thunderbird School Of Global ManagementInternational Business -
University Of Colorado DenverMarketing
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University Of VirginiaForeign Affairs And Latin American Studies
Frequently Asked Questions about Nicole Willis
What company does Nicole Willis work for?
Nicole Willis works for Kinesso
What is Nicole Willis's role at the current company?
Nicole Willis's current role is Director Product Management | Strategic Planning | Business Growth | Client Satisfaction | Relationship Building | Team Development | Thought Leadership.
What schools did Nicole Willis attend?
Nicole Willis attended Thunderbird School Of Global Management, University Of Colorado Denver, University Of Virginia.
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