Account Executive
Great American Merchandise & Events
Scottsdale, Az
Grew clients and events by 60% as sales generator. Created stronger relationships with potential clients and followed up on leads in a timely manner in order to meet goals. Sales duties performed by researching areas, cold calling prospects, follow-up on referrals from tradeshows and marketing efforts and determining what fundraising package works best for each potential client. By helping each client in the initial process to create sponsorships, promotions, relationships with media and selling teams within their organization our renewal rate remained steady, creating long term clients. Led team marketing efforts from creating annual campaigns delivering sales, uncovering non-traditional ways to promote our product, including webinars, blogs, e-blasts and creating and enhancing programs to promote word-of-mouth marketing efforts. Coordinated trade-show booth from pre-show to post-show marketing.