I offer online marketing services and coaching for individuals and businesses in the health & and wellness industry. My mission is to help those trying to positively influence the well-being of others have a bigger impact with their work by improving the effectiveness of their marketing/communication/storytelling.Responsibilities: I manage various of my clients’ marketing projects such as their client research, persona development, strategy and branding, content marketing (social media, blogposts, video, podcasts, ebooks), SEO optimization, graphic design, copywriting and email marketing (automated email series as well as newsletters.

Responsibilities: developed overall marketing and branding strategy for the startup agency; created content marketing strategy and executed on strategy in collaboration with freelance writers and designers, conducted in-depth persona research for multiple clients, optimised the agency’s existing content for SEO; continually in charge of the agency’s social media content creation as well as video filming and editing for YouTube and LinkedIn; developed and set up an automated email marketing strategy; sent out monthly newsletters; conceptualised, planned and set up a new marketing podcast hosted by the founder; arrangement of guest posting and podcast guest appearances for the founder; occasional support of account managers on a variety of client work ranging from persona research to PPC strategy/execution

Responsibilities: running around 25 influencer campaigns a month in Germany, Switzerland and Austria (from start to finish: contact, negotiation, creative brainstorming, execution, reporting and analysis); platforms include Instagram, YouTube and TikTok; management and responsibility of one intern in my team

During my time as a social media assistant, I was responsible for planning and creating content and strategies for several Facebook pages as well as an Instagram account, writing a weekly newsletter about current events as well as maintaining a website and a blog through CMS.

My responsibilities were creating and writing content (articles, interviews, press releases, photo galleries,...) for our online campus newspaper on all topics related to our university, our city, students and student life,