Nicole Gao Email and Phone Number
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• Lead the set-up and development of new retail team, being the champion across the organization to elevate overall O2O business in industry.Along with the O2O development, total retail offtake has been driven at high speed growth. The O2O business of BCH is consistently ahead of market for over 3 years,ranking No.1 from 3rd party data.• Lead the set-up and management of in-house content team and produce over 20 thousands of articles, banners and videos per year to fulfill evolving consumer touchpoints and behaviors.• Deep dive and innovation in healthcare and pharmacy industry of how to run digital campaigns by leveraging top digital platforms.• Pioneer at developing company innovative digital projects leveraging Data Analysis and AI Tech…etc. Create an AI tool to justify content quality.
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Head Of New RetailBayer Pharmaceuticals Oct 2020 - Present上海市前滩时代广场- Lead new retail business growth of BCH core brands with leading market growth YOY in key O2O platforms, drive online & offline business synergy and innovation. Launch new product of Talcid Mage in O2O successfully through strategic partnership with Meituan.1.Develop overall O2O strategy and manage O2O platform operation (Meituan,eleme,dingdang,jingdong)across all brands in core BU, design program / activities to achieve O2O sales target.2.Lead team to deeply co-work with retail pharmacy new retail department, like Nepstar,guoda,dingdang,yifeng etc, to drive company sales negotiation and strategic partnership and also design tailor-made growth program, playing a crucial role to accelerate the customer O2O development.3.Drive online traffic optimization, effectiveness, and innovation in the full year O2O plan. Feeding O2O learnings, expertise and innovation into planning and execution. -
Head Of Media&ContentBayer Oct 2016 - Oct 2020
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Consumer Connection ManagerPernod Ricard Aug 2014 - Sep 2016 -
Assistant Media ManagerPernod Ricard Apr 2011 - Aug 2014
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Senior Media PlannerMindshare Jul 2007 - Apr 2011
Nicole Gao Skills
Nicole Gao Education Details
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Advertising
Frequently Asked Questions about Nicole Gao
What company does Nicole Gao work for?
Nicole Gao works for Bayer Pharmaceuticals
What is Nicole Gao's role at the current company?
Nicole Gao's current role is Head of New Retail | Head of Media&Content | Digital Marketing | Bayer Pharmerceuticals.
What is Nicole Gao's email address?
Nicole Gao's email address is ni****@****ard.com
What schools did Nicole Gao attend?
Nicole Gao attended East China Normal University.
What skills is Nicole Gao known for?
Nicole Gao has skills like Advertising, Media Planning, Vendor Management, Connecting People, 数字化营销.
Who are Nicole Gao's colleagues?
Nicole Gao's colleagues are Antony Sadik, Pharmd, Lucas Fernandes, Shiv Prasad, Ionut Deaconu, Sarah Hoppig, Matti Makela, Monica Camarillo Ibarra.
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Nicole gao
Cangzhou
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