Nicole Grasso Email and Phone Number
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Senior Global Marketing Executive with extensive experience leading Brand and Product Marketing across renowned companies like Bose, VistaPrint, and Chewy. Adept at driving revenue growth through developing and executing global B2C and B2B marketing strategies that leverage data, insights, creativity, and connectivity to boost brand awareness, increase customer acquisition, and expand customer loyalty. Skilled in orchestrating Brand Positioning, Brand Architecture and Naming, Brand Identity, Marketing Campaigns, product go-to-market strategies and optimizing product assortments and channel strategies through deep consumer insight and market data analysis. Connector of people, collaborating closely with Product Development, Retail, Digital, Sales, and Category Management to ensure alignment on goals, performance metrics, and integration of media, communication and channel strategies based on in-depth consumer journey insights and market data. A dynamic leader who fosters innovation, creativity, and strategic thinking and navigates complex distribution environments, consistently achieving timely launch executions across multiple channels and markets. With strong executive presence and exceptional communication skills, proficient in holistic business thinking and utilizing data to derive actionable insights, excelling in influencing decisions and resolving conflicts.AREAS OF FOCUS:Brand Marketing, Brand Strategy, Brand Positioning, Brand Identity, and Brand Architecture Product Marketing, Product Positioning, Value Prop Creation, Product Launch, GTMCampaign Development (Paid, Owned, Earned Media) and Creative OversightDigital and Performance Marketing / Social MediaBrand and Performance MeasurementSales Enablement, Training, Demand GenerationMarket Research and Consumer InsightsKEY INDUSTRIESeCommerce / RetailConsumer Packaged Goods (CPG)Technology and Innovation B2B and B2C
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Senior Director, Consumer Marketing And ExperienceIdexxBoston, Ma, Us -
Vice President Of Marketing And Strategy, Timberland Americas, A Vf CompanyTimberland Sep 2024 - PresentStratham, Nh, Us -
Director, Brand And Product MarketingChewy 2022 - 2024Plantation, Florida, UsDeveloped annual Brand Strategy to align marketing priorities with business goals, encompassing SWOT analysis, competitive insights, and go-to-market approach. Spearheaded the brand's positioning, brand management, messaging, and brand identity successfully establishing a distinct brand presence. Directed the development and execution of comprehensive, audience-focused brand marketing strategies across TV, OTT, OOH, paid media, SEO, social media, and content marketing - resulting in significant boosts in Unaided Awareness, Total Awareness, and Consideration among pet parents in FY23. Ensured consistent brand portrayal and adherence to guidelines, significantly boosting brand perception and customer loyalty. Led Chewy’s category expansion into Pet Health (pharmacy, telehealth, vet care, and pet insurance) positioning the company as the dominant force in the industry. Utilized data-driven insights to continuously refine marketing campaigns and improve customer experiences. Spearheaded new customer segmentation efforts, identifying growth targets and strategic marketing strategies. Oversaw brand performance assessment and campaign metrics analysis, collaborating with Consumer Insights to maintain ongoing VOC measures and enhance consumer understanding. -
Director Of Product MarketingVista 2020 - 2022Waltham, Ma, UsDirected marketing efforts to reshape brand perception, boost customer lifetime value, and achieve revenue and profit goals across both B2B and B2C sectors. Oversaw the creation of targeted go-to-market strategies for priority segments, yielding a double-digit rise in customer acquisition. Collaborated with analytics and finance to optimize channel efficiency and surpass Return on Ad Spend (ROAS) targets using diverse measurement frameworks.Transformed our brand narrative from a singular focus on business cards to becoming a trusted partner for small businesses, accentuating our expertise in design, digital solutions, and print services. Pioneered the introduction of products and services from three recently acquired businesses (99designs, WIX Partnership, and VistaCreate) into Vista, driving marketing endeavors and seamlessly integrating them into our platform.Championed the creation and execution of impactful product strategies, encompassing positioning, identity, messaging, and architecture. Collaborated closely with Engineering/Product teams to co-pilot the product roadmap, guaranteeing sustainable growth across both new and adjacent categories.Integral partner to Consumer Insights and Research team in crafting new audience segmentation and establishing brand tracker KPIs, brand equity measurement, and funnel metrics for product offerings. Collaborated on identifying research needs and aligned with Customer & Competitor Insights (CCI) team to prioritize research and reveal key insights and implications. -
Head Of Brand Marketing And StrategyBose Corporation 2014 - 2020Framingham, Massachusetts, UsEstablished the first ever Brand Strategy and Marketing function at Bose, optimizing market share and fostering business growth globally. Under my guidance, Bose ascended from #15 to #4 on the Prophet Brand Index of "Most Relevant Brands" between 2013 and 2019. Defined Brand Positioning, Brand Strategy, and Brand Expression, alongside a full funnel go-to-market approach. This led to the expansion of our customer base, heightened cultural relevance, and bolstered Brand Equity scores, resulting in a remarkable $630M in incremental sales.Collaborated closely with Digital Marketing and Demand Generation teams to synchronize brand positioning with digital campaigns and social media initiatives, amplifying key performance metrics. Seamlessly integrated brand-building with product sales activation strategies to articulate Bose's value proposition, while crafting engaging content that humanized the brand, enhancing consumer relevance and brand affinity.Guided and empowered a team to excel through coaching, development, and talent retention, fostering a culture of action and accountability. Instilled a sense of ownership and high standards within the team, driving accountability and excellence. Cultivated a spirit of curiosity, motivating individuals to delve deep into complex issues and address root causes proactively. -
Director Of Product MarketingBose Corporation 2011 - 2015Framingham, Massachusetts, UsPioneered category dominance by crafting a groundbreaking GTM strategies that established Bose as a trusted leader in both headphones and health innovations. Transformed the Bose headphone business by diversifying its focus from travel-centric usage to everyday applications, particularly in sleeping, hearing, and wellness, fueling double-digit profitable growth.Crafted detailed go-to-market strategies, encompassing a comprehensive array of elements such as promotional tactics, pricing strategies, distribution considerations, and communication approaches. This involved careful planning of use cases, messaging priorities, channel selection, and target audience segmentation. These plans were designed to maximize market penetration and effectively communicate the unique value propositions of our offerings.Commissioned consumer research initiatives aimed at deepening insights to strengthen our value propositions, product user experience while uncovering needs, motivations, and barriers across various product lines. Through meticulous analysis, we sought to gain a profound understanding of consumer behavior and preferences to inform strategic decision-making processes.
Nicole Grasso Skills
Nicole Grasso Education Details
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Cornell UniversityDigital Marketing Strategy -
The University Of ToledoMarketing
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Cornell University
Frequently Asked Questions about Nicole Grasso
What company does Nicole Grasso work for?
Nicole Grasso works for Idexx
What is Nicole Grasso's role at the current company?
Nicole Grasso's current role is Senior Director, Consumer Marketing and Experience.
What is Nicole Grasso's email address?
Nicole Grasso's email address is nb****@****ail.com
What is Nicole Grasso's direct phone number?
Nicole Grasso's direct phone number is +197887*****
What schools did Nicole Grasso attend?
Nicole Grasso attended Cornell University, The University Of Toledo, Cornell University.
What are some of Nicole Grasso's interests?
Nicole Grasso has interest in Tiffany And Co.
What skills is Nicole Grasso known for?
Nicole Grasso has skills like Competitive Analysis, Strategy, Product Marketing, Marketing, Marketing Strategy, Direct Marketing, Product Launch, Segmentation, Marketing Communications, Analytics, Email Marketing, Cross Functional Team Leadership.
Who are Nicole Grasso's colleagues?
Nicole Grasso's colleagues are Renee Prescott, S. Mikaiyl Davis-Morris, Rob Tole, Christopher Woodsum, Jaie Underwood, Austin Morrow, Steve Mink.
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