Strategic Marketing Executive with over 25 years of experience in the financial services industry leading a variety of marketing programs and initiatives, including strategic planning, multi-channel campaign development, program launches, communications and media relations, digital and direct marketing, event planning and advertising. Expertise includes brand advertising, product marketing, customer segmentation, messaging, competitive and financial analysis as well as creating and managing teams for success. Able to work collaboratively with colleagues at all levels while focusing on quality and efficiency throughout the entire life cycle of programs.