Nicole Guzzo Email & Phone Number

Boston, MA, US

• Contribute to direction of unilateral creative strategy, and content and creative development across all marketing channels including but not limited to social, exhibits, audio/visual, programming.
• Facilitate high level ideation and translation of marketing goals into visual communication across all platforms.
• Lead and direct execution and creative development of junior staff, interns, and creative freelancers.
• Collaborate with key creative partners including social, exhibits, audio/visual, and interactive media in development in creative direction and development.
• Form and direct formation and evolution of the Museum parent brand with key marketing leadership to support brands in a pre-, during, and post-covid landscape/rapidly changing market.

• Developed and launched high level projects including but not limited to campaign key art, sub- and co-branding systems, and multi-platform campaign assets including email and social.
• Managed short-term and long-term projects from ideation to completion through close partnership with internal clients as well as external vendors.
• Collaborated with in-house creative team to establish, maintain, and build value in new brand direction both internally and externally facing.
• Spearheaded new departmental initiatives such as an institution-wide study to support DAM strategies.

• Maintained and upgraded all Museum signage including weekly event offerings, key event suites, wayfinding systems, and environmental graphics.
• Facilitated creative work for print and publication including invitations, brochures, direct mail marketing, and collateral suites in direct collaboration with the in-house team.
• Executed established brand expression across all programs and offerings.
• Collaborated with other departments to coordinate and aid run-of-show for marketing photoshoots.

Work with design and editorial team to produce marketing materials for print. Responsible for weekly brochure of museum presentations and showtimes.Maintain museum’s brand standards for all materials produced.

Directly assisted principal in all aspects of design and production for print based work.Responsible for day-to-day client needs including revisions and deadlines.

Prepared and revised museum exhibition materials for production.Assisted senior designers with typesetting, photo manipulation and illustration.Worked directly with other museum departments on various projects as lead designer.