Led growth marketing strategies for a large medical practice that has resulted in increased new patient volume by 20% year-over-year, a 200% increase in website traffic, and continuous full schedules for all physicians at multiple locations despite steep market competition. Accomplishments were achieved through ownership of multi-channel marketing efforts, including social media, email marketing, content marketing, website development and management, print advertising, community involvement, and video marketing. Employed public relations initiatives focusing on television, print, and Web exposure for the practice and physicians, resulting in multiple cover stories and one video being featured on an Internet TV show.

Directed the development and implementation of comprehensive marketing strategies for various clients, including prominent consumer brands. Effectively managed staff, interns, and freelancers to ensure projects were completed on time and within budget. Key accomplishments include securing over 600 media placements in trade and consumer media through successful marketing and public relations efforts. Additionally, achieved an average of over 15% year-over-year increase in High Point Furniture Market showroom traffic by attracting new clients in a competitive market. Took charge of producing and overseeing client creative assets for comprehensive branding, social media, content marketing, and email marketing. Also, responsible for generating press coverage of client showrooms at High Point and Las Vegas Furniture Markets, organizing press showroom tours, and securing trade/consumer media coverage for new and established products.

Entrusted with developing SEO-rich content for law firm and attorney blogs, aimed at generating case leads. Responsible for crafting and disseminating press releases, resulting in content being featured on major news sources such as the New York Times, Bloomberg, and Google News. Notably, achieved recognition as a ghostwriter for the President and the company's website, providing expert insights on the latest marketing and advertising tips for lawyers and law firms.

Responsible for crafting content for daily email blasts, marketing materials, and other company collateral. Developed custom and SEO-optimized content for multiple company websites, contributing to business objectives and lead-generation efforts. Accomplishments include serving as a ghostwriter for the CEO's book, "Next Level," and being the on-camera hostess for the weekly webisodes titled "The Rewind."