Nicole Highlander Email & Phone Number

New York, New York, Us

Portland, Oregon, Us

As the Marketing Operations Manager, I was responsible for all marketing automation, marketing analytics and team/project management. Highlights:• Set up Pardot for Salesforce. Created Custom Object system for delivery, management and tracking of MQLs. • Oversaw campaigns for lead generation efforts. Exceeded our MQL goal for the year.• Led creative team operations. Managed projects through the use of Asana for transparency.• Worked with the Sales Team and Sales Management to plan for individual territory success through email campaigns, webinar programs, sponsorship, and virtual events.• Helped to manage WordPress website.

San Francisco, Ca, Us

As the Global Marketing Manager, I was responsible for corporate brand identity and product go-to-market success.• Created a brand awareness campaign including messaging, visual concepts for ad campaigns, videos, and digital media.• Co-created our release/launch program including Launch SWAT Teams for launch preparedness. Managed new product launch in 2019 which yielded $5.05 Million, 8% of total annual revenue in 2019.• Co-managed new website creation in 2019 with 11% increase in organic traffic in Q4 2019.

Fortitude Valley, Qld, Au

XP Solutions & Innovyze merged on May 16, 2017Responsible for regional and global demand generation, lead nurturing, marketing automation and all Americas-focused marketing activities. Supported Asia-Pacific Team. • Contributed to 19% average annual growth• Administrated Salesforce database, implemented Pardot marketing automation for the global company.• Responsible for all messaging including printable and digital collateral.• Managed marketing team including content manager and executive.• Managed website and created micro-site for new product.

Fortitude Valley, Qld, Au

Responsible for the development and delivery of effective sales and marketing for the company and for the overall performance of the American sales team.• Managed the Sales team, their goals and incentives. Provided regular guidance and sales training programs, both writing our own program and hiring outside consultants for additional education. • Administered Sales databases (ACT, then implemented Salesforce), traveled around the world to train new sales staff on use of it, and wrote a manual with procedures for use of our systems.• Created and managed all messaging, all campaigns, all printable and electronic collateral used in the United States and Asia Pacific regions. This included email campaigns, creation of our webinar program and tradeshows.• Creation and management of two websites.

Fortitude Valley, Qld, Au

Managed a sales territory in North America, selling civil engineering software for the design and management of water systems (storm, sewer, flood). I regularly met my sales goals and was eventually promoted to sales management.

Sold Foolproof, desktop security software for schools so that school computers would be protected from multi-user use, as well as an algorhythm-based internet filtering software. It was my pleasure to support school IT staff and teachers in selecting tools that made their jobs easier, while still allowing students full use of computers for learning. My duties also included presentations to school districts from Alaska to Florida and many places in-between.

Portland, Or, Us

At the time, LifeBalance was a very new company -- the brain child of two friends who saw a need in the health benefit industry. As Office Manager, I supported them in all things administrative including maintaining their client information, producing benefit catalogs, assisting customers, purchasing and more.

Trained and Managed Front Desk staff, published the monthly club Newsletter, maintained office operations.