Nicole Watson Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Collaborating with stakeholders to define product vision, strategy, and roadmap, aligning with business objectives and customer needs.Leading the end-to-end product lifecycle, from conceptualization to launch.Conducting market research, competitive analysis, and customer feedback to identify opportunities and inform product decisionsDefining and prioritizing features based on value, feasibility, and strategic alignmentWorking closely with our development team. Translating our requirements into actionable user stories, providing them with clear direction, testing and support throughout the development process.Monitor and analyse product performance metrics, identifying areas for improvement and optimization to enhance the customer experience and drive business outcomesDriving continuous learning and improvement for Macsteel's e-commerce website

City Of Cape Town, Western Cape, South Africa

Trained to be a Roark Gyms' Coach for the ladies gym in Cape Town, which entails instructing group fitness classes (up to 20 women), explaining and demostrating the workout and movements, and correcting technique and form.

Cape Town, Western Cape, South Africa

I was retrenched in Sept 2019 just before lockdown. I assisted friends with small Marketing Projects to fill the gap.

Cape Town Area, South Africa

Newtown Partners is an early-stage venture capital firm that actively invests in emerging, disruptive technology startup businesses.Responsible for the marketing function for Newtown Partners and its portfolio of startups - specifically e-commerce startup Bloomable (previously SA Florist). Role included:• Defining overall strategy from scratch, for approval by the board• Developing value proposition, customer personas and journeys and competitor analyses for Bloomable, Newtown Partners & Augmentors (gaming startup)• Developing the content, email and social media strategies for Bloomable, • Managing and executing all email marketing campaigns, running all paid media (PPC paid search accounts and social media), managing all organic social media • Assisting with corporate business development• Assisting with business optimisation and process definition and efficiencyReason for leaving: Full marketing team retrenched as company changed it's focus to logistics, and did not have a need for marketing for startups.

Cape Town Area, South Africa

Consulting Newtown Partners in a strategic marketing capacity on various start-up projects. Fully developed marketing strategy, including competitor analysis, product & pricing strategy, website UX recommendations and campaign plan for a local e-commerce business

Cape Town Area, South Africa

Performance Marketing Manager for a cryptocurrency exchange startupReason for leaving: Retrenchment due to Google restrictions on performance ads for Cryptocurrency as well as Cryptocurrency crash in early 2018.

Cape Town Area, South Africa

Promoted to manage all of South Africa's Acquisition for our own mobile products (6+ products at one time, launching new products every few months)• Ensuring all our marketing activities across South Africa reach our desired CPA and ROI targets daily• Managing 15 + publishers, as well as Social Media, DSP and Google teams, on a daily basis to ensure they are compliant, and running campaigns with a positive ROIs• Managing strategies for our 6 + products and ensuring all campaigns and landing pages are up to date as well as launching new campaigns weekly• Ensuring our country strategy is aligned with our goals and our budget forecast, and ensuring our performance is above our requirements.

Cape Town Area, South Africa

• Responsible for the strategies for and management of publishers running our mobile services in numerous countries (UK, DE, UAE, CH)• Developing country strategies in order to engage more customers with our products but also ensuring a positive target ROI on a daily basis.• Solely responsible for the campaign management of our DSP campaigns.

Cape Town Area, South Africa

• Proficient in the launch, management of and optimisation of display campaigns on various platforms; including: Google Adwords, Google Analytics, YouTube Trueview, Facebook, Twitter, DoubleClick for Advertisers (RTB), Nanigans and also in managing Premium Media Buys. • Expert at reporting on and pulling insights from campaign data to inform client reports. • Able to work on own initiative, prioritise workload and juggle multiple tasks.• Being a technical contact between account managers, clients and creative agencies – creating effective communication channels and managing client expectation.Clients worked on: MWEB, Europcar, Tempest, Stand47, MTN (VU launch), Shimansky, Bendon (AU), TopShop (AU), Intrepid Travel (AU), Standard Chartered Bank (Sinagpore) & numerous Unilever accountsReason for leaving: Not enough resources to assist with the high volume work load.

Cape Town Area, South Africa

• Managing a team of 4-6 permanent client concierge members on a daily basis. • Taking initiative to improve systems and streamline processes; while adapting quickly to change in the fast-paced retail environment.• Strategising to increase customer loyalty and retention.• Monitoring and reporting on all aspects of the team business to company directors.Reason for leaving: I quickly realized that while working in a fantastic e-commerce environment, customer service was not an industry that I wanted to grow my career within, and that Digital Marketing was my passion.

Westlake Business Park

• Taking briefs from clients and writing proposals and project plans, ensuring customizing solutions to fulfil client briefs.• Managing and tracking the roll out of projects, keeping clients informed of progress.• Managing and maintaining relationships with clients.• Creative yet logical thought in the design of proposals, questionnaire instruments and tools.• Cleaning, coding and analysis of data including drawing relevant conclusions and insights and compiling and presenting in-depth reports.• Managing and co-ordination of call centre agents for specific projects.• Design, creation and proof-reading of training manuals.

Business Science, Marketing Honours

Activities and Societies: UCT RAG - SAX Appeal General Committee, UCT Internal League Hockey - CaptainFinal Year courses included in-depth.

Ux Design Short Course, User Experience, 95.41%

This custom-developed 10-week UX course will help you understand why it’s important, the basic principles of UX, and the different roles.

Digital Marketing Course, Digital Marketing, 91%

Placed 1st in my class for the Quirk Digital Marketing Exam and have received a certificate from the University of Stellenbosch Business.

Matric Exemption, English Hg, Afrikaans Hg (1St Lang), Maths Hg, Science Hg, Biology Hg, Xhosa (3Rd Lang) Hg, Music Hg

Activities and Societies: Music: Leader of the Jazzband, Member of the Windband, Orchestra, General Choir Sports: 1st Swimming team, 2nd.