• Oversee influencer marketing for the agency, including: influencer outreach, deliverables, content, budget and results• Work alongside Social Media Director to review and develop all agency content, strategy, ads and paid promotions• Fill-in for Social Media Director during maternity leave to manage all aspects of social media campaigns and content• Draft press releases, bios, award nominations, media alerts, web content, byline articles, and more, as needed• Serve as account lead on up to 7 full service accounts, which includes: overall business strategy and goals; public relations; media interviews; media pitching; social media creation, execution and management; brand development; oversee brand concepts and designs; partnership marketing; event management; reporting/ROI/ROAS; and more• Build brand awareness through community involvement, local events and partnerships• Assist with media buying (radio, print and digital), as needed by clients• Generate weekly agenda of deliverables, strategies and goals • Develop crisis communications plans for traditional and non-traditional media, including digital and social media• Oversee all client events including vendors, media, event promotion, budget, on-site logistics and more• Secure local and national media coverage for clients including print, online, social and television coverage

Kasak Media is full-service communications agency specializing in marketing, publicity and media relations. Client list and references available. (NOTE: Founded in 12/07, sole source of employment from 08/13 - 12/18)• Development and execution of marketing communications campaigns and strategies for brands and corporate clients• Publicity services for special projects, events and ongoing monthly retainer clients for consistent exposure opportunities• Public and media relations with an emphasis on top tier media placement and relationship building• Branding and positioning• Strategic marketing partnerships, sponsorship and endorsement procurement• Media training workshops and one-on-one media training seminars• Social media management, campaign development, execution and analytic reporting• Inbound and digital marketing campaign development, execution and analysis• Corporate award nominations • Creation and management of national and local media buy plans and budgets • Thought-leadership, speaking and secured byline opportunities• A-to-Z event management, including: vendor logistics, budget management, entertainment, on-site needs and press • Oversee and collaborate with external media and marketing agencies• All aspects of content writing / editorial services – bio, press kits, online website content, collateral content, press releases, byline articles, and more• Manage all aspects of trade show planning including: logistics, deadlines, sponsorship negotiation and presentations • Experienced marketing budget management• Crisis communications

• Managed all client press opportunities, coordinated interviews, oversaw media list generation and conducted media training• Wrote, optimized and edited all consumer-facing content, including web copy and marketing materials• Oversaw all aspects of event management, including: vendor relations, to pre- and post-evet media coverage, red carpet management, guest lists, venue walk-throughs, onsite execution and more• Created and managed client’s media buying plans and paid media budgets• Secured sponsorship and endorsement opportunities• Created strategic marketing, brand and influencer partnerships for clients• Oversaw brand and crisis management, and more• Editor of Mogul's luxury blog, M-Theory: assigned and approved all article topics; hired and managed freelance writers; and edited all text and image content

• Work directly as a media liaison for 6-8 full service accounts, which includes writing, editing and distributing all company news releases and marketing materials to press and general public• Publicize and promote all client-driven community outreach and not-for-profit initiatives in local, regional and industry specific media outlets and online• Secure editorial / broadcast coverage to promote and reinforce client marketing and media goals• Manage, develop and launch social media and email marketing campaigns in accordance with overall marketing plan and business objectives• Produce client-driven special events, and oversee organization and execution of all logistics including, venue, décor, catering, event lists, media coverage, ticket sales and budget management• Coordinate national and international trade show exhibitions including sponsorship negotiation, securing of all speaking and panelist opportunities, budget management, booth set-up, collaboration on all collateral needs and pre- and post-conference lead-generation opportunities• Develop strong client relations and brand management policies for current and future campaigns• Leverage event participation through speaking opportunities, thought-leadership panels and media coverage• Manage and oversee junior account executives and interns with all aspects of client services

• Led and managed 11 full-service accounts – public relations / media coverage, marketing, strategic alliance development, event planning, writing, marketing execution, budget management and more• Worked in conjunction with local vendors, venues and media to produce red-carpet and other prestigious client driven events • Developed key initiatives for social media campaigns, including promotions, contests and driving Web traffic• Coordinated event logistics and trade show management including pre- and post-event activity, attained speaking opportunities and thought-leadership panels and secured media coverage for event / trade show participation• Created and aligned advertising, media buying and publicity content within the frame of each clients’ overall marketing campaigns• Managed account coordinators, executives and interns with all aspects of client services

• Secured radio advertisers interested in working with sports or political radio programming• Created custom proposals to fit clients marketing objectives and goals• Created and produced radio ads, billboards, internet graphics and internet advertising• Organized and developed client/station events and promotions