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Experienced Product Manager with extensive experience overseeing a portfolio of products and liaising between marketing and cross-functional teams, including interacting with stakeholders, ensuring solutions are delivered in a timely manner, and transmitting voice of consumer product requirements to teams.Competencies:• Cross-Functional Team Leadership • Product Innovation and Development• Consumer Insight • Pricing Strategy • P&L Management • Creative Direction• Competitive Analysis • Product Launches • Cost Reduction Strategies • Project Management
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H&H Group
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Senior Brand Manager - Zesty PawsH&H Group Oct 2022 - PresentQuarry Bay, Hong Kong, Hk
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Brand Manager Innovation - Shave & GroomSpectrum Brands, Inc Jul 2020 - May 2022Middleton, Wi, UsLead >$100M global Remington Shave & Groom cross - functional team in 5-year strategy and innovation as well as direct accountability of Americas (Latin America, U.S., Canada) region; 50% of net sales and gross profit. • Own product development from concept creation through commercialization. • Deliver consumer-led approachable pipeline through idea creation, consumer validation, product development, and commercialization of new product launches through globally aligned programs including $2.6M 2022 launch -
Product Manager - Remington LatamSpectrum Brands, Inc Mar 2017 - Jul 2020Middleton, Wi, UsManaged Remington brand, marketing, and product portfolio (>100 SKUs) across Latin American markets accounting for $50MM in Net Sales across Hair Care, Shave, and Grooming categories.
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Associate Product Manager - Remington LatamSpectrum Brands, Inc Mar 2013 - Jul 2020Middleton, Wi, UsManaged the product portfolio, category strategy and marketing activities for Remington’s grooming and shaving categories for the Latin America Markets. • Determine category roadmap as well as specific product features for both 110 and 220 voltage countries to be competitive in the marketplace. • Communicate and align with Global NPD on global platforms, roadmaps, and strategies.• Execute packaging objectives and work with cross-functional teams to assure graphic design communicates relevant product attributes.
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Product Manager, Oster ProfessionalJarden Consumer Solutions Mar 2011 - Dec 2012UsAssist the Group Marketing Manager with the development of specific category objectives, strategies, and product development initiatives. • Lead and executed packaging refresh initiative for the full professional category (25 SKU’s) and work with cross-functional teams, as well as, outsourced creative firm to assure graphic design communicates relevant product attributes. • Initiated and co-led product development projects for professional category. Closely interacted with design and engineering departments, sourcing, development, quality and performance testing, and introduction cycles. -
Npd Manager, Black & Decker Cooking CategorySpectrum Brands, Inc (Formerly Applica) Nov 2009 - Feb 2011Developed and executed category and project marketing plans to drive consumer demand. • Led product development process from discovery into design phase, and then take key role in project while interacting with Sourcing, Engineering and Creative Services. • Drove category level consumer research with the objective of translating its results into successful and innovative products. • Played key role in continuous product cost reductions to reduce unnecessary costs and improve market responsiveness.
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Product Manager, Black & Decker Innovation & GrowthSpectrum Brands, Inc (Formerly Applica) Mar 2007 - Nov 2009Co-developed specific category objectives, strategies and product development initiatives driven by consumer understanding and in alignment with Customer Marketing and Corporate Marketing Strategies. Lead product development process from discovery into design phase, and took key role in project while interacting with cross-functional teams. Developed and executed category and project marketing plans to drive consumer demand. Drove category level consumer research with the objective of translating its results into successful and innovative products. Lanched one of the company's top three programs of the year, SpaceMaker® Line. Co-lead the program from strategic marketing plan to PSA (Production start). Participated in the design and cost review for the program, in China. The program consisted of 21 SKU's. Products defined, tooled and initial production started in 6 months.
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Marketing Manager - Belson Professional ProductsSpectrum Brands, Inc (Formerly Applica) Aug 2005 - Mar 2007Managed all marketing activities and product development such as brand management, packaging conceptualizing and updates, trade advertising, promotions and POP materials for full service, open line and private label brands. New product development strategies included, identifying new opportunities according to existing andemerging market trends and technologies. Closely interact with design and engineering departments,as well as overseas factories throughout the sourcing, development, quality and performance testing,and introduction cycles. Developed SKU evaluation procedure and determined profitability, salesperformance and life cycles of individual programs as part of a multifunctional team. Planned anddeveloped all trade advertising and trade promotional programs, including cost/benefit analysis.
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Marketing Coordinator - Belson Professional ProductsSpectrum Brands, Inc (Formerly Applica) Feb 2001 - Aug 2005Managed all Marketing and Creative Service projects ensuring timely completion and delivery. Responsible for originating and following up on information into the Product Development Program tracking system. Directed completion of new product documentation, artwork requests and delivery of samples. Coordinated major sales events, printing of collateral materials for marketing and sales, presentations, shows and other sales activities.
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Creative Traffic CoordinatorSpectrum Brands, Inc (Formerly Applica) Sep 1996 - Feb 2001Managed all jobs within the creative services department, assigning and tracking them through the system. Ensuring jobs were approved and completed on time according to schedule. Worked with cross-functional team members on pertinent information to keep the project on track.
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Creative Services ReceptionistSpectrum Brands, Inc (Formerly Applica) Sep 1994 - Sep 1996
Nicole Knapp Skills
Nicole Knapp Education Details
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University Of PhoenixMarketing -
Broward CollegeGeneral
Frequently Asked Questions about Nicole Knapp
What company does Nicole Knapp work for?
Nicole Knapp works for H&h Group
What is Nicole Knapp's role at the current company?
Nicole Knapp's current role is Senior Brand Manager - Zesty Paws.
What is Nicole Knapp's email address?
Nicole Knapp's email address is nk****@****ast.net
What schools did Nicole Knapp attend?
Nicole Knapp attended University Of Phoenix, Broward College.
What skills is Nicole Knapp known for?
Nicole Knapp has skills like Product Development, Consumer Products, Competitive Analysis, Product Launch, Cross Functional Team Leadership, Strategy, Cost Reduction Strategies, Marketing Strategy, Management, Marketing, Forecasting, Packaging.
Who are Nicole Knapp's colleagues?
Nicole Knapp's colleagues are Christin Li, Deric Zhu, Divya Chilivery, Daisy Zheng, Mohamad Noor-Chowdhury, 余海丰, Prashanth Kumar L.
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