As the first official marketer for a financial firm, and member of their management team, I was responsible for the rollout and development of the entire brand. I oversaw all marketing related training, onboarding, and resource development as well as:• Redesigned the website to make it more user friendly, inviting and intuitive.• Worked closely with each advisor to formulate and support a strategic, evolving marketing plan that takes into account both nurturing of current prospects but also cultivating new relationships utilizing multiple platforms.• Sourced sponsorship opportunities to increase brand awareness, securing advertisements and press releases.• Launched a brand store, sourcing new items, ordering for special events, inventory.• Developed internal and external events and communications.• Implemented a social media strategy for the firm, including development of the firm LinkedIn and Facebook, creating templates and materials as necessary.• Responsible for maintaining consistent recruiting pipeline including warm & cold sourcing of candidates and guiding them through volume of candidates and guiding them through a 3-4 step interview process.• Maintained contact with multiple local colleges and universities, working with their career advisors. • Coached firm coordinator on talent acquisition goals and resources.

Wolf & Company merged with BKD, LLP in November 2014.Throughout my time at Wolf/BKD I experienced increased responsibility and with that built a strong rapport with the C-level executives not just locally but across the firm. I was a respected expert in the field of marketing both locally and nationally. Below are some of the responsibilities throughout my time at the firm:o Designed the annual media buying campaign that spanned radio, print, and online platforms, meant to both introduce BKD to the competitive marketplace and then sustain recognition o Built relationships with various local and national associations to increase firm recognition and involvement, resulting in multiple speaking and sponsorship opportunities.o Served as communications liaison, authored press releases, and internal and external communication pieces.o Internal communications including win stories, office news and views, monthly firm updates.o Hosted and taught ongoing training for staff on multiple topics including PowerPoint, Blogging tips, LinkedIn profile development and social selling, and Twitter.o Organized exhibition in 4-6 local trade shows and 2-4 national trade shows a yearo Worked with office leaders to develop appropriate content for 10-12 seminars annually o Collaborated with senior management to design and implement ongoing business development/marketing training for associate level staff.o Designed and implemented a business development accountability program that increased activity by 55%.o Advised partners during pre-proposal meetings while strategizing responses to RFPso Masterminded the completed redesign of an archaic monthly pipeline reporting process moving it to Salesforce.como Prepared and analyzed pipeline report ahead of monthly meetings, providing feedback and guidance to Manager-Partner groupo Fostered strategic partnerships with various associations across multiple industries.

• Marketing Communications – Digital and Print: - Worked on development team to overhaul and redesign Firm website, including wire frame work ups, writing and compiling information for 70+ site pages, designing contact forms, selecting graphics and overseeing multiple on-site photo and video shoots with clients and staff. - Designed and executed multiple corporate communications across both print and digital format as well as social media platforms and ensuring materials meet compliance standards and IRS mailing regulations. - Managed daily updates of the website to keep it dynamic and up-to-date.• Brand Management: - Took theme of website and incorporated it into a new brand redesign for all marketing materials including firm brochure, folder, inserts, newsletters and e-mail pieces. - Managed the ordering of branded materials including business cards, brochures, folders, etc.• Social Media Training and Coordination: - Led in-house training for staff on PowerPoint, Blogging, LinkedIn and Twitter. - Coached on tweet development, Blog topics and appropriate LinkedIn postings. - Managed editorial calendar for all social media posts across multiple platforms including LinkedIn, Twitter, and the Wolf Insights Blog.• Support Thought Leadership Content Development: - Worked with niche leaders to develop content for seminars, webinars, social media postings and electronic communications. - Managed 8 seminars a year including topic development, invitation design, location & catering, check in the day of the event and post event follow-up. - Coached Partners and staff preparing PowerPoint presentations. - Organized exhibition in 4-6 trade shows a year and an additional 4-6 recruiting events.• Manage List Maintenance: - Oversaw accuracy of database containing 12,000 individual and corporate contacts.