Team lead managing Food & Beverage licensing business in partnership with CPG companies including Kraft Heinz, Unilever, Nestle and Kellanova.• Cultivated relationships with key decision makers at Fortune 500 companies.• Managed long-term business strategy planning and annual budgeting to deliver YOY growth (exceeded revenue targets for 2023 by 7%).• Analyzed the retail landscape, identify new licensing opportunities via primary research, store checks, and tradeshows, and leverage key industry data and analytics to acquire best-in-class licensees.• Remit expanded to include all Paramount franchises (Yellowstone, Mean Girls, Star Trek, PAW Patrol, Avatar, etc.), manage an additional direct report, and oversee Canadian CPG business (formerly US only).• Collaborated with Ad Sales team to adapt new business models combining licensing with media buys.• Developed expertise in CPG categories by thoroughly understanding the market, competitors, and capabilities.• Negotiated and structured business terms, ensuring most favorable royalty rates and minimum guarantees.

Generated $20MM+ in revenue by identifying and developing new consumer-centric products, negotiating contractual business terms, and driving retail execution in snacking, beverage, meals, and confection categories.• Delivered key performance analysis and competitive insights gleaned from syndicated IRI data to populate winning annual and long-term growth strategies resulting in $4MM+ in incremental profit.• Partnered with internal retail sales and shopper marketing teams to increase distribution and maximize retail activation at key accounts, such as Walmart, Target, Amazon, Kroger, Albertsons/Safeway, and Meijer.• Launched innovative private label consumer products in key DTR partnership with Walmart.• Managed and mentored direct reports to develop leadership, communication, and collaboration skills.

Responsible for maintaining systems for product development, forecasting, and revenue reporting while managing key CPG licensing partnerships and identifying new business opportunities.• Led the development of CPG products featuring Nickelodeon IP with creative team to create appealing products by optimizing designs for strong shelf presence and to drive on-pack engagement while adhering to brand guidelines.• Managed quarterly revenue reporting across 60+ partners, reconciled them against current sales trends, and took action to address performance concerns resulting in 18% growth versus prior fiscal year revenues.• Developed a financial forecasting model based on syndicated data that clarified performance trends and the foresight required to manage the business by retail channel. The model was well received and shared with senior leadership as best-in-class to manage the business proactively.

Served as key team member, who managed long-term property planning and marketing efforts of Nickelodeon’s consumer products-based franchises, including Teenage Mutant Ninja Turtles and SpongeBob SquarePants.• Developed strategic initiatives and launched campaigns for new entertainment series across multiple platforms to drive brand awareness, linear and digital ratings, and consumer products sales.• Managed relationships with key external partners (e.g., NYC & Co.) for planning and launching marketing activations.• Designed and maintained trade and consumer-facing marketing materials (positioning documents, calendars, sales presentations, one-sheets) aligning with internal stakeholders and cross-functional parties.

First employee hired by founders. Created initial B2C marketing campaigns and B2B partnerships.• Increased brand awareness through creation and distribution of internal content, influencer marketing (increased Instagram followers by 45%), and restructuring of newsletter (increased subscribers by 23%).• Led development of marketing and editorial calendar for social media and website.• Researched, planned, sourced supplies, hired staff, and coordinated logistics for events and tradeshows.

Supervised all aspects of photography production for popular business and consumer magazines.• Collaborated with Editor-In-Chief and Art Director to ensure highest aesthetic appeal of page layouts.• Negotiated rates with 50+ media agencies including Getty, Corbis, AP, and regional newspapers.• Oversaw monthly budget, estimating costs and reconciling accounts.