Nicole Lapka

Nicole Lapka Email and Phone Number

Director at Strategy&, part of the PwC network | Customer Experience Strategy @ Strategy&
Nicole Lapka's Location
Evergreen, Colorado, United States, United States
Nicole Lapka's Contact Details

Nicole Lapka work email

Nicole Lapka personal email

n/a
About Nicole Lapka

I am a Director in the Strategy& Customer Strategy practice and have 15+ years of experience helping insurance carriers of all types (P&C, life, group) improve experiences for their policyholders, agents, and employees.Within the umbrella of customer strategy, I spend much of my time creating experience-focused strategies that enable broader business goals and then bring those strategies to life through user experience design and operational improvements. During my career I've led efforts involving UX / UI design, behavioral economics, organizational design, strategic roadmap development, and business process redesign. Prior to PwC, I worked as an Associate at Diamond Management & Technology Consultants, which was acquired by PwC in 2010.I completed my Masters in Business Administration (M.B.A.) from the University of Chicago's Booth School of Business in 2016, with concentrations in Marketing Management and Managerial and Organizational Behavior. I also hold a Bachelor of Science in Chemical Engineering from the University of Notre Dame. While at Booth, I served as a co-lead of the Chicago Women in Business club and I remain passionate about advancing gender equality.When not at work, you'll likely find me outdoors trail running, snowboarding, or backpacking with my husband (Kyle) and Australian Shepherd (Luna).

Nicole Lapka's Current Company Details
Strategy&

Strategy&

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Director at Strategy&, part of the PwC network | Customer Experience Strategy
Nicole Lapka Work Experience Details
  • Strategy&
    Director
    Strategy& Jul 2018 - Present
    New York, Ny, Us
    Established reputation as a thought leader responsible for solving our insurance client's most pressing strategic challenges and helping them to overcome obstacles in creating positive experiences• Led a large, cross-functional team to create the experience strategy and design of all acquisition and servicing experiences for 10M+ customers and 7k+ employees• Defined the go-to-market strategy (target segments, value proposition, roadmap) for a newly acquired absence management provider• Designed an integrated sales funnel that harmonized distribution channels (direct, independent agents) to improve customer acquisition experience and increase revenue
  • Strategy&
    Manager
    Strategy& Jul 2015 - Jun 2018
    New York, Ny, Us
    Led engagement teams to address strategic challenges with changing market forces and positioning of public-facing web assets.• Led hybrid client-PwC engagement team to articulate strategic goals and redesign an insurance carrier's public-facing website experience to generate more policyholder leads, increase agent recruiting, and attract more job applicants• Partnered with PwC's Experience Center to revitalize and unify the digital experiences for a collection of financial services subsidiaries under a single enterprise to increase brand awareness / sentiment and reduce maintenance costs• Proposed a novel business strategy and model that enabled an insurance services provider to remain competitive amidst an evolving market
  • Pwc
    Manager
    Pwc Jul 2013 - Jun 2015
    Gb
    Led engagement teams to identify and recommend improvements to acquisition and service experiences for P&C personal and commercial lines carriers.• Recommended 30 quick win and 23 transformational distribution initiatives to drive growth and better serve customers based on interviews, ethnographic research, and innovation workshops• Conducted interviews and primary research to identify desired future state core and adjacent system capabilities necessary to improve customer, agent, and employee experience
  • Pwc
    Senior Associate
    Pwc Jul 2011 - Jun 2013
    Gb
    Led engagements and workstreams to transform digital direct distribution, agent sales models, and Claims.• Identified A/B test opportunities utilizing behavioral economic principles to increase direct digital acquisition metrics (e.g., quote start rate, conversion) for auto and home insurance• Conducted surveys, operational assessments, and value assessments to redesign broker experience in the regional sales support model• Supported the development of an $80M transformational claims program strategy and developed a comprehensive change management plan
  • Pwc
    Experienced Associate At Pwc'S Diamond Advisory Services
    Pwc Nov 2010 - Jul 2011
    Gb
  • Diamond Management & Technology Consultants
    Associate
    Diamond Management & Technology Consultants Oct 2010 - Nov 2010
    Chicago, Il, Us
  • Diamond Management & Technology Consultants
    Analyst
    Diamond Management & Technology Consultants Jul 2008 - Sep 2010
    Chicago, Il, Us
  • University Of Notre Dame
    Undergraduate Research Assistant
    University Of Notre Dame 2007 - 2008
    Notre Dame, In, Us

Nicole Lapka Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    & General Management
  • University Of Notre Dame
    University Of Notre Dame
    Chemical Engineering
  • The University Of Western Australia
    The University Of Western Australia
    (Study Abroad)

Frequently Asked Questions about Nicole Lapka

What company does Nicole Lapka work for?

Nicole Lapka works for Strategy&

What is Nicole Lapka's role at the current company?

Nicole Lapka's current role is Director at Strategy&, part of the PwC network | Customer Experience Strategy.

What is Nicole Lapka's email address?

Nicole Lapka's email address is ni****@****pwc.com

What schools did Nicole Lapka attend?

Nicole Lapka attended The University Of Chicago Booth School Of Business, University Of Notre Dame, The University Of Western Australia.

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