Over the last 17 years, I’ve regularly been engaged to turn businesses around that are struggling with inefficient marketing, underperforming sales and a consequential lack of growth. The one core issue that I repeatedly have come up against, has been poor positioning or a complete lack of it, which was the main cause of marketing and sales inefficiency and the lack of growth the businesses had hired me to fix.Positioning is the essential strategic foundation every company must have to ensure their business can grow. It provides the path to the right customers and the most impactful communication of your business’s proposition and value. It is my mission to work with startups and SMBs to help position themselves strategically and enable them to set their sales and marketing teams up for success, get funding and build sustainable growth.