Nicole Lipphardt Email & Phone Number

Breisach Am Rhein, Baden-Württemberg, Deutschland

Freiburg Im Breisgau

Freiburg Im Breisgau, Baden-Württemberg, Deutschland

Freiburg Im Breisgau

Responsible for the entire communication strategy of the company, which is one of the top manufacturers of e-commerce solutions in the German-speaking countries:- Responsibility for the content marketing strategy and its implementation- Social media strategy, support and monitoring of all channels- PR work in cooperation with agencies- Strategic partner marketing- Online marketing: website relaunch and maintenance, blogging, social ads, online campaigns- Trade fairs and events, up to and including the Commons E-Commerce Conference with 500 participants- and much more.

Emmendingen

Freiburg Und Umgebung, Deutschland

Lenzkirch, Germany

- international campaign management for effective product launches throughout Testo AG and 30 subsidiaries worldwide- full management of the market launch countdown process: from developping key visuals and slogans up to providing subsidiaries with complete marketing campaigns- defining the scope and elements of international marketing campaigns from classical print media up to web activities e.g. creation of microsites, banner advertisement and google advertisement- budget responsibility and controlling- marketing communications support for the division of portable measurement devices, e.g. online presence, intranet, press releases, customer reports, press conferences etc.- handling of all processes with internal and external customers and providers- close interaction with the central marketing team as well as the international marketing communication teams

Dornstadt, Germany

the position consisted of three pillars: internal communications, public relations and marketing communications- internal communications: regular communication from management to all employees, support of all employee and staff meetings, raise awareness of CI, initiate signage for the local headquarters, close interaction with global marketing teams, introduction of SMART - global internal document repository - for GE Healthcare IT EMEA - external communications: included all public relations activities such as the publication of press releases, contact to the press, negotiation of prices and placements, yearly media planning, budget management, interviews with customers and creation of customer reports, writing and publishing of articles, updating of media portals etc.- marketing communications: supporting the marketing teams in product placement with brochures, advertisements, messaging at shows and events, customer and employee trainings; supporting the international sales teams with marketing activities for local shows and events, as well as all kinds of marketing materials in local languages

Social Media Manager

Activities and Societies: Social Media strategy, concept, expert chats an lots more

Ma, German Literature & Politics

Staatl. Anerkannte Fremdsprachenkorrespondentin, Englisch, Französisch, Spanisch